Failing at Network Marketing? It’s Not Your Fault

I know if you are reading this right now, it’s because you want more out of life… spending more time with family, being able to experience all those things you’ve put on hold for that elusive “someday”. You may have tried your hand at network marketing and failed… maybe more than once… but you’re not ready to throw in the towel.

If someone was finally willing to teach you HOW to achieve online success, would you be interested?

Mark Cuban, American billionaire entrepreneur, said regarding failure:

“It doesn’t matter how many times you fail. It doesn’t matter how many times you almost get it right. No one is going to know or care about your failures, and neither should you. All you have to do is learn from them and those around you because… All that matters in business is that you get it right once. Then everyone can tell you how lucky you are.”

The key concept here is LEARN.

Interestingly enough, marketing guru Philip Kotler said that “marketing takes a day to learn but unfortunately a lifetime to master.”

Network marketing is an often misunderstood business, and I have found that one of the primary differences between the top income earners and those who fail in network marketing is the ability to answer the most common questions consistently asked by potential prospects.

If you were never taught how to answer a few basic questions, I’m going to teach you how to address the top three information gathering questions usually asked by applicants.

Most people when facing new situations are afraid of failing. If you learn how to relieve prospects’ fears by effectively answering their most commonly asked questions, you will succeed in business.

Here are the TOP 3…

1. Can people really make money at network marketing?

ANSWER: Yes, but the only people who do are those who treat this like a business and work at it every day. Our company provides excellent training, and I will be there to help you succeed; but ultimately the success or failure of your business is up to you. So, are you ready to start making money?

2. How much time will this require?

ANSWER: That will depend upon your goals. If you would like to make a few dollars a month, you could probably invest five hours a week or less. However, if you want to develop a full time income, so that you can fire your boss and enjoy more time freedom, then you will need to invest at least 15 hours a week. The great part is that we have tools that will help you leverage that time. Let’s take a look at those tools and then your schedule to see if this is going to work for you.

3. Does this require sales?

ANSWER: This one is a bit tricky. First I will ask: “Do you enjoy sales?” If they say “no” then I respond, “That’s great because you don’t have to be salesperson in order to succeed. This is a business of sharing information, and we have great tools that will present the products/services and business to your candidates. All you do is work with those who are interested.”

Now, if they say that they like sales, I say, “That’s great. People who are good at sales often do very well in this business.”

Successful Network Marketing isn’t some secret that only a few select individuals are privy to. Never lose sight of this fact: you’re dealing with people, real people. Listen to them; build a rapport with them; answer all their questions and gain their trust.

Network Marketing Education – Why Network Marketing Education is a Must For Your Business

Chances are, you already understand the importance of network marketing education and are now wondering where you can find the training to take you to the next step of internet marketing success. You may have also come upon the realization that there are so many programs available that your head is spinning and you just do not know who you can trust.

First off, you first need to understand that you are already of the pack, meaning most people do not take the step that you have just taken to find a training program. The majority of people do not even think twice about getting the education or a personal mentor to help them reach their internet marketing goals. Sure, they may look to their upline but the fact is, many of the upline people have not become educated about network marketing themselves.

So now the question is: where do you find a reliable and honest network marketing training program that you can really trust?

If you want to protect yourself from making a bad decision, make sure you have these three things before you consider any MLM training program.

Reputable company with a proven track history/ guarantee
Excellent support system
Personal mentor
The first thing is to find a reputable company that has been around and has a good track record as well as a good old fashioned guarantee that backs up what they are saying.

Second, you want an excellent support system in place so that should you have questions, they are answered in a timely fashion.

Third, you want a personal mentor who can walk you through the steps to success. This will alleviate a lot of stress and frustration when you get stuck on any of the strategies or techniques.

Network marketing leads are essential to help grow your business and if you want the conversion to go along with those leads, then you need the direct marketing training if you want massive results. While the strategies are not hard, there are some extremely essential network marketing fundamentals that need to be learned before jumping in.

Following those who have already found success is the best way to duplicate success. If you partner up with others, such as experts in the area, you already have what you need to succeed. The whole idea is to find a personal mentor who can literally guide you to the success that you are striving for with the education that they offer you.

Do not reinvent the wheel. Just look for an MLM training program that has been tried and proven to be successful. Just look for individuals who have been successful in the marketing arena and follow the same blueprint they used for success. It really is just that easy when you have a mentor to lead you to success.

How To Cut Your Business Expense by Using Direct Mail Successfully

Now that Pay Per Click marketing is becoming so expensive for most business owners, it is apparent that if we want to generate more qualified customers/leads, we need to find other alternative tools to help market our business.

P.P.C or Ad Words is Google’s platform for advertising on the internet. P.P.C is great and can be complicated for the masses. Most people have discounted the appeal of direct mail. Direct mail has been around for a long time and still is the most cost efficient way to advertise.

When direct mail is used properly, it can save you time and money and it is easy to track its results on your business. In addition, most gurus are using more direct mail than P.P.C advertisement because it cost less and you can target a larger portion of your market just as efficiently as P.P.C.

Just last week, I got a post card from Google offering me a discount coupon to advertise on P.P.C. I suspect many of you reading this article also have received a similar post card from Google.

Furthermore, if you compare a 45-cent stamp for a targeted customer verses $5.00 or more average acquisition cost per person on Google, it is very apparent that we, as business owners, need to implement more direct mail advertising.

Simple put, depending on your level of expertise on P.P.C, the average cost to acquire a qualified lead is about $5.00. In addition, some media platforms where there is higher quality of leads will cast you twice as much. For example, the fox distribution channels or entrepreneur magazine. If you tried to advertise on anyone of them, the cost would be considerable higher.

The examples above are sites where you would find entrepreneurs that “hang out” there. As a business owner of any industry if you wanted target highly qualified leads you want to advertise on media platforms where your market resides.

Direct mail is still the most cost efficient and easiest to use. In the article, I will give you some simple solutions to get your message across using direct mail.

To stay in business we need to offer our services/products to the customer who has express and interest in our product/service. There are over 300 million people in the United States but not all 300 million are interested in your product/service.

The question remains where are these customers. The first solution is to stop thinking like a business owner and start thinking like a marketer who owns a business. A marketer looks for ways to increase his/her sales in their business. Therefore, when searching for those highly qualified customers you need to know where they are and market to them.

One solution to finding these qualified leads is to use a direct mail or e-mail list broker. A list broker is an easy way to get a list of names, address and e-mails of customers in your industry.

As a marketer who owns a business, your job is to contact the list broker and give them your ideal customer (avatar) and the list broker can give a very specific list of name, addresses and e-mails of individuals who match your criteria.

For example, you are selling vacation homes in California on the coast of Santa Barbara. Santa Barbara is a very expensive place to live especially near the ocean. As a marketer that happens to own a business, you would ask the list brokers of a list of names, addresses from the top 25 metro areas whose income is at least $300.000 and who has inquired about vacation homes in California in the last 6 months.

The example I have just given you is considered a much-targeted list. A real-estate broker in California, who has acquired this list, could perform infinitely better than his/her peers in the same market.

The typical price for a list of 5,000 names and address is estimate to be $500.00. If you do the math that about a.10 cent, acquisition cost of highly targeted leads.

Moreover, if you write a compelling AD and put it in the mail with a 45-cent stamp the cost is much cheaper compared to what it would have cost you online. Moreover, a marketer who owns a business could also put a solo AD in a trade journal of that particular industry to generate leads by simply putting a link directing the customer to your website.

The take away is this direct mail is not going away in-spite of what you may think. Direct mail is easy to test one campaign against another it is cheaper to acquire leads. You can be as creative as you want in your mailing piece. Most of the credit card and insurance companies have increased their direct mailing budgets.

Finally, the longer a piece of well crafted advertisement stays around the longer your name stays out in print and the higher the probability it will be shared with someone else.

Sincerely,
Tim Mason