Email Marketing – 5 Simple Tips to Writing Emails That EARN Money!

First of all, there’s no sense in you learning email marketing like I did. That hard way. Because 15 years back — when I got into this whole “Internet Marketing” gig — there was no blueprint for this stuff.

We were blazing trails. My “Sales Dudes” colleagues and I had to learn email marketing the hard way… in the real world… getting our butts kicked… with REAL money on the line.

So everything I’m about to tell you is based on real numbers obtained through split testing and tracking. (And by the way, that hasn’t changed. You’ll want to split test and track everything you do. Don’t worry… it’s easier than you’d imagine.)

Okay… here are five tips to get your emails opened and READ — which is how you’re going to build interest in your product and services and ultimately make money.

1. Your Subject Line is your HEADLINE:
If you know even a little about ad writing, you know that function of the headline is the grab attention and pull the reader into the body copy. Well this is exactly what the subject line of your message does — and more.

It’s main purpose is to get the prospect to open the email instead of deleting it.

Do not reveal too much information in the subject line. Instead, entice the reader. Which means you’ll want to avoid a subject line that reads something like, “Buy my amazing eBook today, you’ll really like it” or some such thing.

Believe me, this is an invitation to get your message deleted or dumped into a spam folder.

Instead give some intriguing bit of info about the eBook. Something like “Mistakes that are killing your online sales”.

Suddenly you’ve got their attention. And they’re opening the email.

2. Get Personal.

It’s likely you’ve obtained your prospect’s email address through a sign-up page where you should have also asked for the first name. USE that name. It’s a strategy that’s been a PROVEN winner for me.

Why? Well, as Dale Carnegie says in his book “How To Win Friends And Influence People”, there are few things that sound sweeter to a person than his or her own name.

So when you initially collect up the prospect’s information in your capture form you’ll want to make sure you at least ask for their first name and email address.

“Hey Bob…” sounds a lot more pleasing to Bob than does “Dear Friend…”

3. Write to just ONE person.

You are always directing your message to just one person.

The biggest mistake of rookie email marketers is to stand on a podium and talk to a large group of people. Hello all you people out there. Thank you all for coming. It’s nice to talk to you millions of internet surfers.

This is a disconnect for the reader.

You instead want to approach your copy as a personal one on one message. It’s gotta feel something like: Psst. Hey Suzy, I’ve got something for you. This is between me and you.

4. Get the reader to DO something.

You must be clear about what you want your prospect to DO. I typically am trying to get the prospect to click on a link that takes them to a web page where they can read a tip or get a free video lesson or newsletter or download a free eBook or some such thing.

I do this for a couple reasons.

First is that, as I’ve said, I’m interested in building a relationship of trust with the prospect by giving away valuable tips and information.

But number two is that I’m actually in the process of “training” the prospect to open my emails, read them, and click on the links.

I’m not suggesting you treat your prospects like a salivating Pavlov’s dog, but if you do a good job of getting your prospect to actually look forward to opening your emails and clicking on your links, you’ll have a much better chance at keeping them on your list and of course selling them product.

5. Use a PROVEN 7-Element Format.

Okay… when it comes to writing your body copy, there’s no reason to reinvent the wheel. You can simply use what’s been proven to be most effective. Here’s the 7-element format that’s worked best for me.

- Element #1 — Your “natural” greeting.
Again… use your personalization. Be friendly and natural. “Hey Bob” or “Hi Mary” or “John, you gotta check this out” sounds a lot more intriguing than “Dear Friend”.

- Element #2 — Your “tie-in” opening line.
Make it interesting and tie it into your subject line. If my subject line were “Jim, Are You Killing Sales With These Stupid Mistakes?” the opening line of the body message could begin, “Hi Jim, I just hope to God you’re not making these dumb mistakes with your business.” Now you’ve got their attention.

- Element #3 — Why are you writing them?
You want to get straight to the point. People are busy, so avoid anything that drifts into a “sit back so I can tell you a loong boring story” kind of thing. Instead get right into it. For example: “I’ve got something you’ll want to see right away — a NO-COST 12 page guide that covers the five most common mistakes online companies make”.

- Element #4 — What does this have to do with them?
Okay, right away the prospect will start asking one simple question. Know what it is? It’s “So What”? You must quickly make it clear as to why this message is so important to them.

For example: These are the five BIGGEST reasons why businesses like yours sputter to a grinding halt. So I’ve spelled out the mistakes in black and white and the simple solutions that can make the difference between consistent growing success or heartbreaking failure.

It’s important that you keep up a sense of mystery. Do you remember the goal? It’s to get the prospect to click on the link. Give him too much info and he won’t have to hit the link.

- Element #5 — What Do You Want Them To Do?
Again… this is critical. Spell it out clearly.

I see so many people fall down on the job here. What do you want your prospect to do? Don’t beat around the bush. Be clear and straight to the point. For example: To get my now world-famous report “The 5 Stupidest Mistakes Of Online Businesses” right now you must click on the link below.”

Never assume that your prospect will figure it out on his own or that you’re pointing out the obvious and so it doesn’t need to be said.

The greatest direct sales copywriters in the world will all agree — you must TELL the prospect exactly what you want them to do — no matter how ridiculous it may seem. Go to the phone and dial this number. Tell the operator you want xyz… or click on the link below right now. It will take you to my free report. When you get there, click the “download now” button.

See how that works? People need clear directions or they simply will not act.

- Element #6 — Give them a reason to act now.
People will put off acting if they can. So put some kind of limitation into the deal.

A time limit. For example: “but hurry, you’ve got just 24 hours before my web geek shuts this all down”.

Or a quantity limit, “you must act now, I’ve sold this report all over the world for $69, so I am allowing just 200 downloads of this report”.

Or bonus material if they act right away. For example: “And Tony, if you jump on this right now, I’ll also include a downloadable video lesson ‘Setting up Web Pages That Sell Big’. It’s almost 30 minutes of PROVEN layout and copy secrets that can easily DOUBLE your online sales. Simple but powerful stuff you don’t want to miss out on — and it’s all yours for nothing. But only if you act now.”

- Element #7 – A personal sign off.
Make yourself sound like a real human being. People like to know that there’s an actual person behind the keyboard — someone they could know and trust, maybe even become friends with.

To strengthen this notion, sign off with some pizazz. In fact, for almost every client that I’ve written for, we’ve developed a personal sign off and a nickname.

For example, with a recent pest control client his sign off became:

“For a bug-free home… Chet, The Termite Terminator”

My self defense client it was:

“For a safer life… Bob, Head Honcho”

My golf client and business partner we have:

“For better golf… Doc O’Leary, Head golf nut.”

You gotta admit, that’s certainly better than the boring old “Sincerely, Doc O’Leary”

Okay, that’s the how you want to set up your message.

The info I provided you is a good start, and you should begin using these tips immediately. But I can’t possibly cover ALL the ins-and-outs of writing and setting up effective emails here in this article — which is why I’ve created a free downloadable report at:


But what you’ve just received will certainly help you develop a warmer and deeper relationship with your prospects.

And once they feel comfortable with you, they’ll be far more likely to trust you and give your products a try.

Stock Market Trading Strategies – Step Two of the Wyckoff Method

Step two of the Wyckoff method is very simple, but yet so very important in achieving consistent success in the market.

Wyckoff teaches us to always trade stocks that are in harmony with the market. The trend of the market as indicated by the Wyckoff Wave indicates the line of least resistance. It reflects the direction in which most of the individual issues are moving. Traders who take positions that are in harmony with the line of least resistance are more likely to experience positive results than are traders who try to fight the trend. It is always better to have the market working for you than against you. There are always individual issues that make huge moves against the trend, but these are relatively rare.

The odds of finding one of these counter trend wonders are much smaller than are the odds of selecting an issue that is going to perform as well or better than the trend of the market.

Trading in harmony with the market means taking long positions when the market as measured by the Wyckoff Wave is in a defined up trend channel.

It means taking short positions when the market is in a defined down trend channel. When the defined trend is neutral or a trading range, trading in harmony with the market can mean standing aside and let the bulls and bears battle for control of the action, or consider opportunities on both sides of the market.

However, Wyckoff discourages being in positions on both sides of the market at the same time. Theoretically, trading both sides at once while the market is in a trading range is possible, but it is emotionally difficult. Whenever emotions enter the picture, the odds of making costly mistakes increases.

To avoid these errors make a commitment to never be long and short at the same time.

Just because the trend of the market and that of an individual issue are pointed in the same direction does not mean that the trader automatically has a green light to take a long position if the trends are pointed upward or a short position if the trends are pointed downward.

Remember what Wyckoff teaches in step one of the Wyckoff method. Knowing the position of the price in the trend is as important as knowing the direction of the trend. Situation where the market and an individual issue under consideration for a long position are both located near the top of their up trend channels should be avoided in favor of those where the positions are near the bottom of the trend channels. When short positions are being considered in down trends, it is best to locate those situations where both the market and the individual issue are positioned near the top of their down trend channels. If trading ranges are going to be traded, look for those instances where both the general market and the individual issue are positioned near the very top or the very bottom of their trading ranges.

An important concept in applying step two of the Wyckoff method is relative strength and/or weakness. Although most individual issues will be in the same trend as the general market and many of them will even be in the same position in their trends as the market, not all of these are the best candidates for new positions. All up trends and down trends are the result of a series of trusts in the direction of the trend separated by corrections. Some individual issues that are in harmony with the market from the stand point of the direction in which their trends are pointed will make relatively larger thrusts and experience relatively smaller corrections than the market as a whole.

These are the issues that are most likely to have the best potential to produce a profitable trade. Relative strength or weakness can be measured as soon as the first thrust in a trend has been completed. This will likely be even before the trend channel has been clearly defined. Those issues that have made larger thrusts than the market are the ones that should be watched closely as the prices make their first correction. The issues that have made the largest thrusts relative to that made by the market and that then make the smallest corrections relative to the market are most likely to perform well on the next thrust in the direction of the trend. These are the stocks that deserve the most consideration for new positions. This technique can also be used later in the development of an advance or decline when there are additional thrusts and corrections to consider. Those issues that most consistently out perform the market are most likely to produce a profitable trade.

The concept of relative strength and weakness can be helpful in locating trade candidates when the market is in a defined trading range. If the market is in a trading range, most individual issues will also be in trading ranges. However, some will be in up trends and some will be in down trends. Those that are trending up or down are relatively stronger or weaker than the market. These are the issues to consider first when looking for new positions. However, consideration must always be given to the position of the market in its trading range and the individual issue in its up or down trend. If both positions do not favor the likelihood of a rally or reaction, opening a position in that individual issue is discouraged. After the stocks that are trending up or down, attention can be directed to those that like the market are also in trading ranges. Here again, the positions of both the market and the stock are important issues to consider before opening a position.

The merits of trading in harmony with the market may seem obvious. However, most traders are exposed to a stream of market noise from brokers, friends, relatives, co-workers and the media. This bombardment of frequently conflicting information and misinformation can cause a trader to get distracted from those things that are really important. Step two of the Wyckoff method is one of those really important things. It along with the other four steps of the method are the best foundation on which to build a successful market operation.

© The Jamison Group, Inc.: Trade the Stock Market- Step two of the Wyckoff Method

Mail Marketing For Criminal Defense Law Firms and Attorneys

Mail marketing can be an extremely effective advertising platform for any new or established criminal defense attorney. Thousands of people are arrested every day in the State of Florida. Many of those arrested will seek private legal counsel. Direct marketing to individuals recently arrested can not only help those arrested to find legal representation, it will also help criminal defense attorneys to increase their client base.

Direct marketing can help any criminal defense attorney increase their monthly revenue by thousands of dollars. Believing in the mail advertising platform will be easy once you try and successfully land a new client as a result. Direct mail advertising can become a criminal defense attorneys ultimate source for new clients.

Many attorneys feel that mail marketing is expensive and is not worth the overhead associated with it. They cannot be further from the truth. Unfortunately many criminal defense attorneys do not understand the potential that mail marketing has, and more importantly that a tiny investment can return massive profits.

Understanding the business logic of direct mail is extremely important. For instance, a TV advertisement can cost many thousands of dollars for just a short period of air time. Direct mail advertising, on the other hand, can cost a few hundred dollars a month, and can be used indefinitely. With TV advertising you are paying for the production of the commercial, the time slot of the commercial and the advertising company assisting you through the process.

With mail advertising you are able to do everything yourself within your practice. Create your own letter, print your own envelopes and mail them yourself. You can create custom flyers at an extremely affordable price and simply print labels to attach onto the flyers.

Even better is the fact that your money is going directly to individuals recently arrested, and not broadcast over the air to individuals that may never need or use your service. Direct mail is extremely cost effective and offers an extremely high return on investment.

To read more about effective mail marketing please visit