Your Marketing Materials Should Speak to Your Audience

The most effective marketing materials speak directly to your audience. Effective marketing materials are developed with your audience in mind, and they answer your audience’s questions, solve their problems and overcome their reservations about attending an event. In order to create the best targeted messages designed to speak directly to your audience, you must know your audience, and you may need to develop multiple marketing materials.

Identify Your Target Audience

When you begin planning any marketing campaign, you must identify your target audience. Many people find when they begin this process that they don’t have a clear idea of who their target audience is, in which case they must begin to identify a target audience. If you don’t know your audience, your event may not be as well-attended as it could be, or you may find that there’s not a high demand for the product.

If you don’t have a target audience, make one. You may need to tweak your product or event to appeal to this audience, but you’ll always have more success with a targeted marketing campaign than a campaign that isn’t addressed to anyone. If you don’t have a target audience, your product or event may need more refining, which gives you a good opportunity to define your scope or re-evaluate your product to make it more effective.

Target Your Message to Your Audience

Once you’ve identified an audience, target your marketing message to your audience. Dan Kennedy calls this “message to market match.” Answer your audience’s questions, and develop a call to action that speaks directly to your target audience. You can use a general marketing campaign, but a general campaign won’t give you the same success as a targeted campaign. It’s perfectly acceptable to use the same techniques in multiple campaigns; particularly techniques that have brought you success; but tailor those techniques to each marketing campaign that you run.

Consider Creating Multiple Marketing Materials

If you find that you have multiple target audiences, consider creating multiple marketing materials to more effectively reach those audiences. For example, if you’re conducting a dating event that may appeal to both men and women, you might want to create targeted marketing materials for both groups; one for the men, and one for the women. If you’re creating a business event for people in different industries, you might want to create a set of marketing materials for each industry.

By targeting your specific market, you can ensure you create a clear, compelling message. If you use a general marketing message, you may find that your message becomes diluted, or lacks the clear call to action you can create in targeted marketing materials.

Remember that developing a clear call to action is your key to great success with a product or event. You can create a highly successful event! You have the tools at your disposal, so all you have to do is create a targeted marketing campaign to reach the right audience, and you can realize success beyond your wildest dreams!

What You Should Know About Buying a Realtor’s List For Marketing

They have tried it in the past and it has not generated the results they expected.

They believe that purchasing a Realtors list for marketing is too costly.

If they had the time to research it further most would find both of the reasons listed above could be misinterpreted information.

For those who did not get the results from the list that the were expecting, the reason likely had more to do with the marketing than it did with the list. The key to successful marketing is consistency of message and frequency of message. It can take 20 or more contacts with prospective customers before they make a decision to buy. For Realtors, it can take even longer if your service competes directly with one with which your target already has an established relationship.

Check your marketing message to be sure that it’s addressing the pain, issues, and concerns of the people on your Realtors list. Realtors will buy from you if the benefits that you provide will solve their problems. The key is for you to keep your message in front of them so when their pain motivates them, your message will be there.

If you have not considered buying a Realtors list because of the cost, you may find that you can recover the cost of the list by attracting just a few new Realtors as customers. How much are you willing to spend to attract a new customer? That depends on the lifetime value of a customer. Would you spend a few hundred dollars to attract a customer who, over their lifetime will generate thousands in revenue? Of course you would. That’s why knowing the lifetime value of a customer is so important.

A friend recently bought a home and received a beautiful landscape painting of a nearby park as a thank you gift from their Realtor. The artist was a local area resident that had found a unique way to market their artwork to new area residents as well as find a new and loyal repetitive customer base of Realtors.

This savvy artist decided that showing in local art fairs wasn’t generating enough revenue and decided to try a direct marketing campaign with the help of a Realtor. If you are a local area business you may be in a similar situation as this artist. You know who your existing customer base is but how do you find new customers as they enter the community?

You could spend hours each week researching new home purchases, blanket or ‘canvas’ market to the community, or just throw the whole marketing budget into printed advertisements of one kind or another.

As our artist friend found, purchasing a Realtors list from a marketing list provider was a much better use of her limited advertising budget. Her marketing message was directed to the exact people she had identified as both potential repeat customers; Realtors, and potential new customers; new home owners. By taking the time to develop and execute a marketing strategy, identifying an exact target market of Realtors, then narrowing this list to a specific area her cost to purchase a Realtors list was not only less expensive then the entrance fee for one art show, but provided a great value also

Top Search Engine Placement – How to Achieve it in the Tough Market

Many of us will remember the early days on the internet. Those days before the search engines got wise, especially those in the UK and US, when all a webmaster had to do to achieve a top ten search engine placement, was to include some META tags of their choice.

There are now literally hundreds of issues webmasters need to consider in achieving a consistent top search engine placement.

The internet is bursting at the seams with sales pages from this guru and that guru telling us about their latest search engine ranking service or secret discovery. Everybody has their hotline to the friend who is a former Google employee who has now set up their own search engine promotion company.

If you are new to the internet and to building websites, rest assured, you will hear of the best and only way to achieve top search engine placement at least once per month!

The Search Engine Marketer Quest.

One issue though never ceases to get the attention of even the most seasoned of webmasters and search engine marketers. That is the issue of links and link building to and from a website. Many of even the top search engines including Google and Yahoo have a tool within their own webmaster areas that gives you feedback on the amount of links to your site.

This is important, but how do we get good links?

There is article writing, and posting videos on YouTube. You can email other webmasters asking for a link to their site in exchange for you putting a link to their site on yours. There are as many ideas about link building campaigns as you can sit and take the time to think of.

The Crucial Decision.

One of the more crucial decisions you are going to have to make when optimizing for top search engine placement is your link building campaigns.

Specifically, your inbound link campaign and which websites you wish to have links pointing to your website is a significant decision when considering effective SEO solutions.

For example, do you want sites linking to you that are in direct competition with you? In some instances this may be a good thing as you may be able to joint venture with the website owner you are in competition with, effectively eliminating that competition.

In the past in the offline business world, businesses in competition may have once never spoken to one another. Now however, partnership marketing amongst competitors is very common.

With your website and online business, your link campaigns to your online competitors may be one of your greatest assets of your top search engine placement strategy in the UK market.