Top Search Engine Placement – How to Achieve it in the Tough Market

Many of us will remember the early days on the internet. Those days before the search engines got wise, especially those in the UK and US, when all a webmaster had to do to achieve a top ten search engine placement, was to include some META tags of their choice.

There are now literally hundreds of issues webmasters need to consider in achieving a consistent top search engine placement.

The internet is bursting at the seams with sales pages from this guru and that guru telling us about their latest search engine ranking service or secret discovery. Everybody has their hotline to the friend who is a former Google employee who has now set up their own search engine promotion company.

If you are new to the internet and to building websites, rest assured, you will hear of the best and only way to achieve top search engine placement at least once per month!

The Search Engine Marketer Quest.

One issue though never ceases to get the attention of even the most seasoned of webmasters and search engine marketers. That is the issue of links and link building to and from a website. Many of even the top search engines including Google and Yahoo have a tool within their own webmaster areas that gives you feedback on the amount of links to your site.

This is important, but how do we get good links?

There is article writing, and posting videos on YouTube. You can email other webmasters asking for a link to their site in exchange for you putting a link to their site on yours. There are as many ideas about link building campaigns as you can sit and take the time to think of.

The Crucial Decision.

One of the more crucial decisions you are going to have to make when optimizing for top search engine placement is your link building campaigns.

Specifically, your inbound link campaign and which websites you wish to have links pointing to your website is a significant decision when considering effective SEO solutions.

For example, do you want sites linking to you that are in direct competition with you? In some instances this may be a good thing as you may be able to joint venture with the website owner you are in competition with, effectively eliminating that competition.

In the past in the offline business world, businesses in competition may have once never spoken to one another. Now however, partnership marketing amongst competitors is very common.

With your website and online business, your link campaigns to your online competitors may be one of your greatest assets of your top search engine placement strategy in the UK market.

Your Marketing Materials Should Speak to Your Audience

The most effective marketing materials speak directly to your audience. Effective marketing materials are developed with your audience in mind, and they answer your audience’s questions, solve their problems and overcome their reservations about attending an event. In order to create the best targeted messages designed to speak directly to your audience, you must know your audience, and you may need to develop multiple marketing materials.

Identify Your Target Audience

When you begin planning any marketing campaign, you must identify your target audience. Many people find when they begin this process that they don’t have a clear idea of who their target audience is, in which case they must begin to identify a target audience. If you don’t know your audience, your event may not be as well-attended as it could be, or you may find that there’s not a high demand for the product.

If you don’t have a target audience, make one. You may need to tweak your product or event to appeal to this audience, but you’ll always have more success with a targeted marketing campaign than a campaign that isn’t addressed to anyone. If you don’t have a target audience, your product or event may need more refining, which gives you a good opportunity to define your scope or re-evaluate your product to make it more effective.

Target Your Message to Your Audience

Once you’ve identified an audience, target your marketing message to your audience. Dan Kennedy calls this “message to market match.” Answer your audience’s questions, and develop a call to action that speaks directly to your target audience. You can use a general marketing campaign, but a general campaign won’t give you the same success as a targeted campaign. It’s perfectly acceptable to use the same techniques in multiple campaigns; particularly techniques that have brought you success; but tailor those techniques to each marketing campaign that you run.

Consider Creating Multiple Marketing Materials

If you find that you have multiple target audiences, consider creating multiple marketing materials to more effectively reach those audiences. For example, if you’re conducting a dating event that may appeal to both men and women, you might want to create targeted marketing materials for both groups; one for the men, and one for the women. If you’re creating a business event for people in different industries, you might want to create a set of marketing materials for each industry.

By targeting your specific market, you can ensure you create a clear, compelling message. If you use a general marketing message, you may find that your message becomes diluted, or lacks the clear call to action you can create in targeted marketing materials.

Remember that developing a clear call to action is your key to great success with a product or event. You can create a highly successful event! You have the tools at your disposal, so all you have to do is create a targeted marketing campaign to reach the right audience, and you can realize success beyond your wildest dreams!

Where to Get Internet Marketing Help

One of the most common questions beginners ask is where they can find Internet marketing help. Everyone needs help once in a while and more often than not, most beginners share the same questions or problems when starting out.Finding help is not a difficult task if you know where to look. The amount of help and information you can get online is abundant, although you will also find lot of useless information that could lead you in the wrong direction. So you need to know how to filter out unnecessary information.So where are places you can go to get help?You can go to Internet marketing help forums for starters. Forums are a place where a group of like minded people gather and discuss about their common interest. There are usually a lot of sections inside the forum where you can browse through for information or help.You just need to find an marketing forum to get help, simple as that. Chances are, you’ll find that your questions or problems have already been asked by another person. You can go through the forum threads to see what other’s have replied and whether or not it has helped the person who asked the question.One of the best forums you can go to for Internet marketing help is the Warrior Forum. It’s a very well known forum where a lot of marketers hang out – from complete beginners who just can’t seem to make his first dollar online, to the gurus who rake in millions a month.Many marketers have also set up their own forums, although most of them are for paid members only. However, chances are you will be able to get better quality information since members are usually more focused and helpful. One such forum is ProBlogger Community forum.The next stop for you to get help would be Internet marketing blogs. You can get updates on what is happening in the online marketing world and what are the new methods that are being looked into.Marketers often posts tips, suggestions and sometimes just to share a few stories that could inspire you or to give you the hows and the whys of doing Internet marketing. Don’t be surprised if you sometimes find a simple blog post to be more valuable to you than some of the Internet marketing products being sold.Don’t be afraid to leave a comment asking for more clarification, or even contact the blogger or marketer directly if you have a more specific question. The worse thing that can happen is that nothing happens. But you might just receive a reply, or even find a blog post addressing your issues.Most bloggers are very open and friendly, especially to their readers. You’re also doing them a favor if you can bring up a question or problem that the blogger has not addressed before – it’s a fresh idea he can use for his next blog post!Thanks for reading!To your success