Internet Marketing Strategies to Stay Ahead of Your Competition

Internet marketing is one of the fastest growing online sectors and least understood. If done strategically, it gives you exposure throughout the Internet for your products and services and will deliver a high rate of return for your efforts. However, since there are so many moving parts that you might not know what to do first, second, and so forth – I have developed an Internet Marketing 101 Checklist:

1. Search Engine Optimization of Content: Content is where it all begins. It engages the visitor and makes them react (buy, read more, bookmark, navigate, etc.). Make certain it is easy to read for people and for search engines to index and rank.

2. Create New Relevant, Keyword Rich Content: Once your website is optimized, you need to be proactive in producing more and more relevant keyword rich content. Again, all content must be relevant to searches and optimized.

3. Utilize a Pay Per Click Campaign: Paying for traffic (visitors click on your online ads) is search engine advertising. You bid for keywords that are related to your products and services which you promote in your website content. It is one of the fastest ways to drive traffic if you are not well ranked on the free or organic side of the search engines.

4. Article Marketing: Writing articles and them more articles is an effective way to drive traffic to your site, position you as an expert in your field, help create more incoming links, and keep your rankings up on the search engines. Once written, articles should be submitted to directories, online PR publishers, and RSS feeds. Every article should be published on your website in an articles or resources page with a bookmark button.

5. Social Media Networking: Face it, we are social creatures. The social media networking explosion is an extension of our egos or ourselves. Just think Facebook or MySpace. Of course there are many networking vehicles you should have a profile on to deliver more information to hungry readers. It is not just for friend to friend interaction. Companies are taking it to the next level and business is being conducted through this social media.

6. Create and Maintain a Blog: Because the online consumer is more in control of what they read and decide, companies must connect with them on a more personal emotional level. In essence, develop an online personality. Humanize your products and services and blog about their direct features and benefits, peppered with testimonials. And the more you blog, the more content is created about you.

7. Video Marketing: With the growing popularity of video, people are more responsive to it than to simple audio or static web pages. Now there are even Internet Television websites where you can post your videos. Having video on your website and placing it on directories will bring your offerings to life and create a greater click through rate.

8. Web Widget Marketing: Widgets are small icons that reside in HTML and highlight specific content from your website. They have the ability to quickly introduce products and services to their target markets. They can reside on websites or blogs, ready to be downloaded to a desktop with a click and are a new marketing technique to build brand awareness.

9. Mobile Marketing: This will take a little time to develop, but it is good to prepare for the next web wave. Websites will emerge that can be easily accessed and read by mobile devices. Your website will in essence be a mobile advert.

10. Email Marketing Strategy: Continue to develop an online relationship with you visitors through continued email marketing campaigns and to grow your online client base. You want to engage your list with relevant content – newsletters, special offers, and information to enhance their lives. Email marketing is still alive and well as long as it is permission based. Customers will continue to look forward to your communications and doing business with you.

Implementing These Strategies: Following these 10 Internet marketing strategies will help you stay ahead of your competition and position you to succeed online.

Where to Get Internet Marketing Help

One of the most common questions beginners ask is where they can find Internet marketing help. Everyone needs help once in a while and more often than not, most beginners share the same questions or problems when starting out.Finding help is not a difficult task if you know where to look. The amount of help and information you can get online is abundant, although you will also find lot of useless information that could lead you in the wrong direction. So you need to know how to filter out unnecessary information.So where are places you can go to get help?You can go to Internet marketing help forums for starters. Forums are a place where a group of like minded people gather and discuss about their common interest. There are usually a lot of sections inside the forum where you can browse through for information or help.You just need to find an marketing forum to get help, simple as that. Chances are, you’ll find that your questions or problems have already been asked by another person. You can go through the forum threads to see what other’s have replied and whether or not it has helped the person who asked the question.One of the best forums you can go to for Internet marketing help is the Warrior Forum. It’s a very well known forum where a lot of marketers hang out – from complete beginners who just can’t seem to make his first dollar online, to the gurus who rake in millions a month.Many marketers have also set up their own forums, although most of them are for paid members only. However, chances are you will be able to get better quality information since members are usually more focused and helpful. One such forum is ProBlogger Community forum.The next stop for you to get help would be Internet marketing blogs. You can get updates on what is happening in the online marketing world and what are the new methods that are being looked into.Marketers often posts tips, suggestions and sometimes just to share a few stories that could inspire you or to give you the hows and the whys of doing Internet marketing. Don’t be surprised if you sometimes find a simple blog post to be more valuable to you than some of the Internet marketing products being sold.Don’t be afraid to leave a comment asking for more clarification, or even contact the blogger or marketer directly if you have a more specific question. The worse thing that can happen is that nothing happens. But you might just receive a reply, or even find a blog post addressing your issues.Most bloggers are very open and friendly, especially to their readers. You’re also doing them a favor if you can bring up a question or problem that the blogger has not addressed before – it’s a fresh idea he can use for his next blog post!Thanks for reading!To your success

Internet Marketing Ezine and Email Marketing – Discover the Benefits Today

Email marketing and internet marketing ezine distribution have never been so important as they are now in the ultra competitive web internet marketing world. Since the advent of advanced information technology the internet has been an invaluable tool for working online from home. This brings with it great freedom and financial rewards if handled correctly.

For those who say that ‘the money is in the list’ they are not far wrong and for many internet marketers working from home in particular usually as sole traders, up to 90% of their income can come from email subscribers and through the internet marketing ezine newsletters they send out to their list often weekly or fortnightly.

In this article I’ll be discussing the many benefits of this process below.

The Benefits Of Opt In Email Marketing

Some of the many benefits to be gained from opt-in email marketing which make it an internet marketers dream once it’s up and running include establishing;

a direct market of highly targeted and interested customers to email directly
a long term customer base which gives the internet business longevity and stickability in the ever changing world of cyberspace
a relationship of loyalty with the customer base is set up by treating them well and sending out only valuable and interesting content
a free traffic source without the need for expensive advertising or time consuming traffic generation tactics.
All this is in the ideal marketing world but I’m sure you can relate to the common scenario in web internet marketing these days. These consists of giving your email address to a marketer only to be bombarded with junk emails selling products or asking for your email address for various other opt in pages. Soon your inbox is overflowing with pages of junk email messages, and that is just from one marketer! No content or real value has been provided and in the fierce world of internet competition the only way to go with this is to the unsubscribe link.

The Benefits of Internet Marketing Ezine Newsletter Distribution

Once a customer has downloaded the free eBook or their new bought product or service the email list owner faces the task of sending regular good quality and valuable content to their list. This can feel like a mammoth task and a time consuming one at that especially for the internet marketing sole trader.

Therefore a very useful and powerful way of giving value to customers through emails has been developed and that is through sending an internet marketing ezine newsletter to customers.

Some newsletters are very poor, granted, but a good internet marketing ezine newsletter is worth its weight in marketing gold, some reasons for this include;

Newsletters remove a major marketing headache regarding email content. If you have (or can acquire) 52 high quality internet marketing newsletters you have a years worth of weekly content
Through the newsletter you get to stay in contact with your list and update them about new products and information relating to your niche or site.
Through weekly contact a relationship is slowly being built up and the subscriber feels they can trust you not to fill their inbox with junk! Trust is a priceless commodity and has to be earned and not abused with junk offers
You stand out from the crowd because you are giving to your customers regularly rather than just receiving
You are creating branding for your site and your products with each new email contact
After sending a few newsletters you can ‘pop’ in some offers here and there to test the water
Virtual communities are hungry for new content and information, a good, high quality newsletter hits the mark in a more personal, exclusive way through email rather than posting all the content on your site.
Opt in email lists are one of the most valuable of assets of any on line business and they should be treated as such. As an email list increases, so too sales and profits increase, they are directly related in the majority of on line business models.

In fact starting and building an email list with an ezine content source will save you hours in time and effort making sales.

Personally, I didn’t know the many benefits from email list marketing and ezine newsletter content when I began. I needed to watch these free videos to consolidate my knowledge and skills on this subject. This training video course is 26 modules long and shows you step by step how to build a list from scratch.