Prospects in Working Full-Time for Direct Selling Organizations

You may choose to join direct selling companies and earn extra income aside from your regular salary. In case you want to spend more time in direct selling, it is important to know what to expect. It is a different kind of job with no fixed schedules. In fact, you get the chance to manage your own enterprise. However, there are also concerns to take care of to make sure that you succeed in this endeavor.

Learn about the Benefits of Direct Selling
If you wish to stick it out with this novel marketing approach, it is imperative to work with direct selling companies of good standing. This means that said firms should sell quality products with immense benefits for consumers. It is important to promote commodities so that consumers will find it rewarding and will be compelled to purchase these products. Likewise, learn about the skills required for selling products and concentrate on the communication aspect because this is needed to demonstrate the viability of products to customers. Clients will only comprehend what direct sellers are saying if everything is explained in a clear manner.

Provide their marketing and sales personnel with the necessary materials needed in doing the job capably. It is the practice of companies to provide marketing materials that describe product features, benefits and disadvantages so sales personnel will know what must be emphasized as well as the defects that need to be veiled. Through marketing strategies, prospective customers can find out all about the sales proposals, promotional offers, discount packages and other relevant perks for customers.

Most likely, the best thing in going into the direct selling business is that there is no shortage of options. You can turn out to become your own boss by converting that money-making concept into realism. You can go into collaboration with other entrepreneurs who may or may not have any concept and business plan. Another alternative is to partner with companies which have put in place a marketing system and merchandise ready for sale.

Direct Selling Advertising Strategies
The advertising strategy employed by direct selling companies is quite different from that of traditional marketing institutions. You can use the website in promoting your products. However, others do not make use of information technology in promoting their products. You have to be given free access to the company name, logo and profile for your advertising campaigns. Your promotional activities must match with that of the company.

You are the proprietor even if you have to buy products from another company with the intention of reselling them. You alone are responsible for your success or failure. Success will be less difficult if you set a fixed budget from the very start and stick to this figure with very minimal adjustments. You must put in the amount of money that you are ready to part with since failure is always a factor in all enterprises. You have to make yourself available for conferences, meetings, seminars, and networking events. You will benefit from establishing a powerful network with other business owners.

How To Cut Your Business Expense by Using Direct Mail Successfully

Now that Pay Per Click marketing is becoming so expensive for most business owners, it is apparent that if we want to generate more qualified customers/leads, we need to find other alternative tools to help market our business.

P.P.C or Ad Words is Google’s platform for advertising on the internet. P.P.C is great and can be complicated for the masses. Most people have discounted the appeal of direct mail. Direct mail has been around for a long time and still is the most cost efficient way to advertise.

When direct mail is used properly, it can save you time and money and it is easy to track its results on your business. In addition, most gurus are using more direct mail than P.P.C advertisement because it cost less and you can target a larger portion of your market just as efficiently as P.P.C.

Just last week, I got a post card from Google offering me a discount coupon to advertise on P.P.C. I suspect many of you reading this article also have received a similar post card from Google.

Furthermore, if you compare a 45-cent stamp for a targeted customer verses $5.00 or more average acquisition cost per person on Google, it is very apparent that we, as business owners, need to implement more direct mail advertising.

Simple put, depending on your level of expertise on P.P.C, the average cost to acquire a qualified lead is about $5.00. In addition, some media platforms where there is higher quality of leads will cast you twice as much. For example, the fox distribution channels or entrepreneur magazine. If you tried to advertise on anyone of them, the cost would be considerable higher.

The examples above are sites where you would find entrepreneurs that “hang out” there. As a business owner of any industry if you wanted target highly qualified leads you want to advertise on media platforms where your market resides.

Direct mail is still the most cost efficient and easiest to use. In the article, I will give you some simple solutions to get your message across using direct mail.

To stay in business we need to offer our services/products to the customer who has express and interest in our product/service. There are over 300 million people in the United States but not all 300 million are interested in your product/service.

The question remains where are these customers. The first solution is to stop thinking like a business owner and start thinking like a marketer who owns a business. A marketer looks for ways to increase his/her sales in their business. Therefore, when searching for those highly qualified customers you need to know where they are and market to them.

One solution to finding these qualified leads is to use a direct mail or e-mail list broker. A list broker is an easy way to get a list of names, address and e-mails of customers in your industry.

As a marketer who owns a business, your job is to contact the list broker and give them your ideal customer (avatar) and the list broker can give a very specific list of name, addresses and e-mails of individuals who match your criteria.

For example, you are selling vacation homes in California on the coast of Santa Barbara. Santa Barbara is a very expensive place to live especially near the ocean. As a marketer that happens to own a business, you would ask the list brokers of a list of names, addresses from the top 25 metro areas whose income is at least $300.000 and who has inquired about vacation homes in California in the last 6 months.

The example I have just given you is considered a much-targeted list. A real-estate broker in California, who has acquired this list, could perform infinitely better than his/her peers in the same market.

The typical price for a list of 5,000 names and address is estimate to be $500.00. If you do the math that about a.10 cent, acquisition cost of highly targeted leads.

Moreover, if you write a compelling AD and put it in the mail with a 45-cent stamp the cost is much cheaper compared to what it would have cost you online. Moreover, a marketer who owns a business could also put a solo AD in a trade journal of that particular industry to generate leads by simply putting a link directing the customer to your website.

The take away is this direct mail is not going away in-spite of what you may think. Direct mail is easy to test one campaign against another it is cheaper to acquire leads. You can be as creative as you want in your mailing piece. Most of the credit card and insurance companies have increased their direct mailing budgets.

Finally, the longer a piece of well crafted advertisement stays around the longer your name stays out in print and the higher the probability it will be shared with someone else.

Sincerely,
Tim Mason

Top Search Engine Placement – How to Achieve it in the Tough Market

Many of us will remember the early days on the internet. Those days before the search engines got wise, especially those in the UK and US, when all a webmaster had to do to achieve a top ten search engine placement, was to include some META tags of their choice.

There are now literally hundreds of issues webmasters need to consider in achieving a consistent top search engine placement.

The internet is bursting at the seams with sales pages from this guru and that guru telling us about their latest search engine ranking service or secret discovery. Everybody has their hotline to the friend who is a former Google employee who has now set up their own search engine promotion company.

If you are new to the internet and to building websites, rest assured, you will hear of the best and only way to achieve top search engine placement at least once per month!

The Search Engine Marketer Quest.

One issue though never ceases to get the attention of even the most seasoned of webmasters and search engine marketers. That is the issue of links and link building to and from a website. Many of even the top search engines including Google and Yahoo have a tool within their own webmaster areas that gives you feedback on the amount of links to your site.

This is important, but how do we get good links?

There is article writing, and posting videos on YouTube. You can email other webmasters asking for a link to their site in exchange for you putting a link to their site on yours. There are as many ideas about link building campaigns as you can sit and take the time to think of.

The Crucial Decision.

One of the more crucial decisions you are going to have to make when optimizing for top search engine placement is your link building campaigns.

Specifically, your inbound link campaign and which websites you wish to have links pointing to your website is a significant decision when considering effective SEO solutions.

For example, do you want sites linking to you that are in direct competition with you? In some instances this may be a good thing as you may be able to joint venture with the website owner you are in competition with, effectively eliminating that competition.

In the past in the offline business world, businesses in competition may have once never spoken to one another. Now however, partnership marketing amongst competitors is very common.

With your website and online business, your link campaigns to your online competitors may be one of your greatest assets of your top search engine placement strategy in the UK market.