How to Market Your Business in a Competitive World

Making big money in your business is not about making products and delivering products or services. It’s all about the marketing of your products and services. You can fight it and go broke, or you can shift your thinking to embrace this fact enthusiastically and make a lot of money.Think about it because it’s just like gravity, you can’t see it but it is a strong force. It is the natural law of the universe. Gravity doesn’t care one bit that you don’t like it or even if you know it exists.This is just the same as the proven marketing principles for your business. They work whether you know about them, like them, use them, or not.When you do make this giant mental step to recognise that this is the most valuable use of your time certain things will happen. You will realise that the marketing of your business products and services will bring you the highest rate of return. Furthermore, you’ll instantly gain an enormous competitive edge over all the business in your area.When it comes to getting new customers, many independent businesses simply do not have the answers. They try and copy the big businesses, or worst still, their competitors’ successful advertising. They believe in the myth that if they do what the big boys do, it will help them get on keep their customers.Big businesses use what is known as image creation advertising. This is based on the premise that by making people aware and that it exists, potential customers will somehow be excited enough to go there. Now this may work for large organisations who have massive advertising budgets. If independent businesses engage in this sort of image advertising they will go broke try to make it work.The advertising sales person who sells you advertising space will not stay awake at night if your advertisement doesn’t produce a return on the investment. Advertising people are in the business of selling advertising space, not results. You would think that in the interests of selling advertising and making more money, the employers will actually make sure that their salespeople knew how to design an advertisement that works.What businesses require is measurable marketing that produces results in a cost effective manner. That is, by definition direct response marketing. Direct response marketing is designed to pay its own way. It is the only type of marketing you should be doing for a small or medium sized business. It is completely opposite to what the national businesses are doing.Not marketing to a specific group of people, is one of the most common mistakes small and medium sized businesses can make. When you identify your target market and find out what your potential customers want out of your products or services, you are one step closer to establishing a successful marketing plan that is specific to your businessA lot of businesses underestimate the value of the relationships they have their existing customers. They also underestimate the value in being able to market to them. You will always make more money from a continuing relationship then you will from a single transaction. Based on this, who better to market to the people that have just bought something from your business.

Where to Get Internet Marketing Help

One of the most common questions beginners ask is where they can find Internet marketing help. Everyone needs help once in a while and more often than not, most beginners share the same questions or problems when starting out.Finding help is not a difficult task if you know where to look. The amount of help and information you can get online is abundant, although you will also find lot of useless information that could lead you in the wrong direction. So you need to know how to filter out unnecessary information.So where are places you can go to get help?You can go to Internet marketing help forums for starters. Forums are a place where a group of like minded people gather and discuss about their common interest. There are usually a lot of sections inside the forum where you can browse through for information or help.You just need to find an marketing forum to get help, simple as that. Chances are, you’ll find that your questions or problems have already been asked by another person. You can go through the forum threads to see what other’s have replied and whether or not it has helped the person who asked the question.One of the best forums you can go to for Internet marketing help is the Warrior Forum. It’s a very well known forum where a lot of marketers hang out – from complete beginners who just can’t seem to make his first dollar online, to the gurus who rake in millions a month.Many marketers have also set up their own forums, although most of them are for paid members only. However, chances are you will be able to get better quality information since members are usually more focused and helpful. One such forum is ProBlogger Community forum.The next stop for you to get help would be Internet marketing blogs. You can get updates on what is happening in the online marketing world and what are the new methods that are being looked into.Marketers often posts tips, suggestions and sometimes just to share a few stories that could inspire you or to give you the hows and the whys of doing Internet marketing. Don’t be surprised if you sometimes find a simple blog post to be more valuable to you than some of the Internet marketing products being sold.Don’t be afraid to leave a comment asking for more clarification, or even contact the blogger or marketer directly if you have a more specific question. The worse thing that can happen is that nothing happens. But you might just receive a reply, or even find a blog post addressing your issues.Most bloggers are very open and friendly, especially to their readers. You’re also doing them a favor if you can bring up a question or problem that the blogger has not addressed before – it’s a fresh idea he can use for his next blog post!Thanks for reading!To your success

Network Marketing – The Great Equalizer

If you can fog a mirror, you’ve likely been approached by a well-meaning friend or relative who wanted you to get into their network marketing business. Touting residual income and commission checks too good to be true, their frenzied zeal probably had you faking an injury to make your escape and ducking for cover the next time you saw them.

The truth is, the vast majority (some say it’s as high as 97%) of network marketers bail before their business becomes viable. In addition to a slow ramp up phase, there’s that sleazy reputation to deal with: pyramid and Ponzi schemes, distant cousins who invite you to dinner only to try to sell you on their cleaning products business. “He reminds me of an Amway salesman” is hardly ever meant as a compliment.

Network Marketing Now

That was then, this is now. Network marketing, aka direct selling or multi-level marketing, is coming out of the shadows and is being widely accepted as a viable, profitable business model.

Why? For a number of reasons. In this economy, it makes sense to run a business you can’t get fired from. Residual income is a very good thing. And just as important, network marketing is the great equalizer.

The Great Equalizer

Where else can you become a “franchise” owner for a few hundred dollars with the potential to be pulling in serious residual income within 3-5 years? Where else does neither education nor social status nor ethnicity nor gender make a difference in your prospects, your possibility, your potential income?

Perhaps that’s why Donald Trump and Robert Kyosaki endorsed network marketing in their book, Why We Want You to Be Rich, stating that it gives the average person the opportunity to “play with the big guys.”

The (Slow) Road to Riches

In his book, Beach Money, author Jordan Adler shares his network marketing story: 11 failed MLM businesses before he struck gold with #12. “Gold” is relative if you look at his commissions for the first six months: under $100 per month. Most people give up by this point. They either have other jobs and are trying to do network marketing on the side, and its dismal returns and other interests get in the way, or they’re trying to support themselves on their network marketing and lose patience.

Months 7-12 he averaged $800 per month. Still not enough to pay the bills, and the few people who were still hanging in would probably have taken this as the sign of things to come and jumped ship. An entire year in the business and making just $800/month? In his second year he averaged $2,113. Two years in a business and making just over $25,000 a year. Again, most people would be disappointed by those results, even if this was in the early 1990s.

Fast forward a year. His monthly income? $34,000. Yes, monthly. What happened? A little thing called momentum. Once the snowball starts rolling, it picks up speed and girth. After his third year in business, at a point when 97% (or more) of the world would have bailed, Adler was racking up phenomenal increases each month, from 5 percent to 60 percent jumps. So in under four years, he was making a residual income salary enviable by most. Yes, he was still working to build the business, but he didn’t have to work too hard, he reports. Those he brought in were taking care of business for him. It was now his job to support them, nurture them along, and set them free to make him even more money.

Fast forward again to today: $100,000 or more per month is not unusual for Adler, and when he “only” makes $50,000 per month he checks to see what went wrong. Is this an isolated case? No. As Trump and Kyosaki remind us in Why We Want You to Be Rich, network marketing has produced more millionaires than any other industry. Although it’s rare, the founders of Amway, Rich Devos and Jay Van Andel, for instance, have a combined net worth of $6 billion. It’s good to be king.

Yes, there is opportunity, and yes it helps if you start when the company is young. The further up you are on the “upline,” the better your chance to make your fortune before the market becomes saturated.

Pyramid Is Not a Four-Letter Word

But isn’t MLM a pyramid scheme? Scheme no, pyramid yes. The more people you have below you in the business, the more money you make, generally speaking. It does make a difference whether and how they work the business. But isn’t a corporation built the same way? The head of the corporation makes the most money, and each level below makes diminishing returns. Network marketing puts you at the head of your own business: you can create an empire of your own, even if you have a few levels above you.

Not All Network Marketing Opportunities are Created Equal

But before you jump into the next network marketing opportunity to come your way (and they will), here are some tips to keep in mind when evaluating the company.

1) It should be a low start-up cost, and low maintenance costs

2) It should be a fairly young company, but not too young. It must have some legs to stand on, and have an oversight committee. If not a young company, a long-standing one that doesn’t have a saturated market is fine too.

3) It should provide a product or service you both understand and believe in, otherwise how will you sell it?

4) It must have integrity. This starts from the top down. Find out who the owners are and where they were before they launched the company.

5) It must have little or no competition. .It should be a unique product or service.

6) You shouldn’t have to buy and stock inventory (my pet peeve; some people don’t mind this.)

I have two friends in network marketing businesses. Both are doing well, in the $1000+/month range. I also know, through an acquaintance, a woman who sells a nutritional supplement and makes a confirmed $10,000 per month.

I buy these products, I love these products, I believe in them, and yet I wouldn’t want to represent them. This brings me to the next requirement:

7) You should be passionate about the product you’re representing

You’ll most likely spending months, even years, making very little money in network marketing, so you can’t be in it just for the potential income. You need to believe in the product with such conviction that you would represent it even if (read: when) you aren’t getting paid to do so.