How To Cut Your Business Expense by Using Direct Mail Successfully

Now that Pay Per Click marketing is becoming so expensive for most business owners, it is apparent that if we want to generate more qualified customers/leads, we need to find other alternative tools to help market our business.

P.P.C or Ad Words is Google’s platform for advertising on the internet. P.P.C is great and can be complicated for the masses. Most people have discounted the appeal of direct mail. Direct mail has been around for a long time and still is the most cost efficient way to advertise.

When direct mail is used properly, it can save you time and money and it is easy to track its results on your business. In addition, most gurus are using more direct mail than P.P.C advertisement because it cost less and you can target a larger portion of your market just as efficiently as P.P.C.

Just last week, I got a post card from Google offering me a discount coupon to advertise on P.P.C. I suspect many of you reading this article also have received a similar post card from Google.

Furthermore, if you compare a 45-cent stamp for a targeted customer verses $5.00 or more average acquisition cost per person on Google, it is very apparent that we, as business owners, need to implement more direct mail advertising.

Simple put, depending on your level of expertise on P.P.C, the average cost to acquire a qualified lead is about $5.00. In addition, some media platforms where there is higher quality of leads will cast you twice as much. For example, the fox distribution channels or entrepreneur magazine. If you tried to advertise on anyone of them, the cost would be considerable higher.

The examples above are sites where you would find entrepreneurs that “hang out” there. As a business owner of any industry if you wanted target highly qualified leads you want to advertise on media platforms where your market resides.

Direct mail is still the most cost efficient and easiest to use. In the article, I will give you some simple solutions to get your message across using direct mail.

To stay in business we need to offer our services/products to the customer who has express and interest in our product/service. There are over 300 million people in the United States but not all 300 million are interested in your product/service.

The question remains where are these customers. The first solution is to stop thinking like a business owner and start thinking like a marketer who owns a business. A marketer looks for ways to increase his/her sales in their business. Therefore, when searching for those highly qualified customers you need to know where they are and market to them.

One solution to finding these qualified leads is to use a direct mail or e-mail list broker. A list broker is an easy way to get a list of names, address and e-mails of customers in your industry.

As a marketer who owns a business, your job is to contact the list broker and give them your ideal customer (avatar) and the list broker can give a very specific list of name, addresses and e-mails of individuals who match your criteria.

For example, you are selling vacation homes in California on the coast of Santa Barbara. Santa Barbara is a very expensive place to live especially near the ocean. As a marketer that happens to own a business, you would ask the list brokers of a list of names, addresses from the top 25 metro areas whose income is at least $300.000 and who has inquired about vacation homes in California in the last 6 months.

The example I have just given you is considered a much-targeted list. A real-estate broker in California, who has acquired this list, could perform infinitely better than his/her peers in the same market.

The typical price for a list of 5,000 names and address is estimate to be $500.00. If you do the math that about a.10 cent, acquisition cost of highly targeted leads.

Moreover, if you write a compelling AD and put it in the mail with a 45-cent stamp the cost is much cheaper compared to what it would have cost you online. Moreover, a marketer who owns a business could also put a solo AD in a trade journal of that particular industry to generate leads by simply putting a link directing the customer to your website.

The take away is this direct mail is not going away in-spite of what you may think. Direct mail is easy to test one campaign against another it is cheaper to acquire leads. You can be as creative as you want in your mailing piece. Most of the credit card and insurance companies have increased their direct mailing budgets.

Finally, the longer a piece of well crafted advertisement stays around the longer your name stays out in print and the higher the probability it will be shared with someone else.

Sincerely,
Tim Mason

7 Simple Steps to Increase Your Profit With Affiliate Marketing

Affiliate marketing is basically a technique of marketing where a secondary website is utilised to steer the traffic towards the primary website. The affiliate marketing business employs affiliates who aid in the company’s marketing strategy and are directly involved in promoting the company’s products. It is an online marketing technique and garners a substantial online income.

Affiliate marketing is a very active kind of marketing technique and if successfully done it ensures immense increase in the sales rate. It is absolutely possible to increase profit rate through affiliate marketing. There are different methods to do so.

Methods to increase your profit through affiliate marketing:

1. There are many affiliate agencies in the market. First of all it is mandatory that you chose one that works the best for you. Not only should it be able to work according to your specific needs but it should be reasonably priced. It is necessary to start cost effectiveness from this primary level.

2. Affiliate programs often have offers that require you to pay only when the hits get converted to sales. This is a contract that works best for both the company and the affiliate.

3. Even when you are associated with an affiliate program there is no harm in taking some self measures. Many times companies prefer to have an additional in house affiliate team that ensure that the advertisements are published in popular and well maintained blogs or websites for maximum amount of exposure.

4. It will amount to nothing if the hits do not get converted to sales. The companies should try to pitch custom presentations to individuals for maximum amount of sales conversion ratio.

5. The companies should research the affiliate sites regularly to see whether the sites are up to date. In some cases it is seen that the sites that have mostly published links do not publish quality content all the time. In that case the site becomes stagnant and that in turn affects the traffic on the published links as well

6. It should be remembered that the affiliates have no influence over the conversion of the traffic to sales. As such it is vital to prepare effective presentations. Therefore, the companies must keep themselves well informed about the consumers’ details if they have filled out forms during sign up at the affiliate sites.

7. The affiliates payments or reward system should be well maintained. You should also check the affiliate sites for publishing questionable contents as the reputation of the affiliate website holds a direct effect on your companies’ reputation as long as you are associated with it.

The main point in this type of, marketing is that they do not have any direct influence on the customers. Thus, they cannot guarantee a sure shot sale. However, if a company can properly utilise, the consumers’ and their details that are available at the affiliate websites, the company’s profits are bound to increase dramatically.

How to Market Your Business in a Competitive World

Making big money in your business is not about making products and delivering products or services. It’s all about the marketing of your products and services. You can fight it and go broke, or you can shift your thinking to embrace this fact enthusiastically and make a lot of money.Think about it because it’s just like gravity, you can’t see it but it is a strong force. It is the natural law of the universe. Gravity doesn’t care one bit that you don’t like it or even if you know it exists.This is just the same as the proven marketing principles for your business. They work whether you know about them, like them, use them, or not.When you do make this giant mental step to recognise that this is the most valuable use of your time certain things will happen. You will realise that the marketing of your business products and services will bring you the highest rate of return. Furthermore, you’ll instantly gain an enormous competitive edge over all the business in your area.When it comes to getting new customers, many independent businesses simply do not have the answers. They try and copy the big businesses, or worst still, their competitors’ successful advertising. They believe in the myth that if they do what the big boys do, it will help them get on keep their customers.Big businesses use what is known as image creation advertising. This is based on the premise that by making people aware and that it exists, potential customers will somehow be excited enough to go there. Now this may work for large organisations who have massive advertising budgets. If independent businesses engage in this sort of image advertising they will go broke try to make it work.The advertising sales person who sells you advertising space will not stay awake at night if your advertisement doesn’t produce a return on the investment. Advertising people are in the business of selling advertising space, not results. You would think that in the interests of selling advertising and making more money, the employers will actually make sure that their salespeople knew how to design an advertisement that works.What businesses require is measurable marketing that produces results in a cost effective manner. That is, by definition direct response marketing. Direct response marketing is designed to pay its own way. It is the only type of marketing you should be doing for a small or medium sized business. It is completely opposite to what the national businesses are doing.Not marketing to a specific group of people, is one of the most common mistakes small and medium sized businesses can make. When you identify your target market and find out what your potential customers want out of your products or services, you are one step closer to establishing a successful marketing plan that is specific to your businessA lot of businesses underestimate the value of the relationships they have their existing customers. They also underestimate the value in being able to market to them. You will always make more money from a continuing relationship then you will from a single transaction. Based on this, who better to market to the people that have just bought something from your business.