Internet Business Marketing – How to Promote Your Web Site

So you’ve set up an online business…but what now?How will you let the world know about your business and the products you sell?Firstly, do you have clear goals? What is the purpose of your internet business? Do you want to blog for fun, will you sell other people’s products, or will you create your own products to sell?Assuming you have a product to sell, here are some ideas about internet business marketing.Firstly, be very clear about what it is that you’re selling. Are you selling a physical product, or are you selling information or expertise? You may have knowledge about a certain area – write an e-book about it and sell it online.Importantly, once you know what you’re selling, clarify the value the product provides to the consumer. Who is it aimed at, what are their problems or concerns, and how does your product solve their problems?Once you know all this, it’s time to get your web page ready. Take a look at your site and determine what your goals are when a new visitor arrives. Ideally, you want them to take some kind of action i.e. buy your product, register for your email list etc. Be blunt about this and make it obvious to a new visitor what you want them to do. If you’re selling a product, make it very clear about how to purchase it.Set up a sales page that addresses your prospect’s concerns and fears, and clearly shows how your product will meet their needs.So how do you get the word out with smart internet business marketing?Find popular blogs and forums in your niche. Leave comments that add value on those blogs. Some will be no-follow – that doesn’t matter. The purpose is to get those blog viewers to read your comment and click on your link.Offer to write guest articles on related sites in exchange for links to your site.Give away your product to the key thought leaders in your niche. Ask them to review it and provide you with testimonials. Let them become affiliates – most will have email lists that they can market to.I’ve seen some people suggest that you target one or two key players and offer them 100% commission on any sales they introduce. Whilst you lose the initial money, you could gain a lot of new customers, all who will provide you with their email addresses so you can market directly to them in the future. In addition, some of them may become affiliates themselves and give you new sales at a more reasonable revenue split.Consider pay per click (PPC) advertising through Google. Make sure you’ve done your keyword research beforehand and target specific search terms. Depending on your product you could even target geographical regions. Track your results and make sure you’re obtaining a decent return on your investment. Experiment with different ads and even different landing pages.Add a bonus to your product to make it appear more special. Also consider adding some scarcity to the product offer. You could limit the total number of products sold (easy to do with paintings etc) or you could introduce some earlybird pricing i.e. a lower price for the first week or for the first 200 copies of an e-book.Consider offline marketing as well. You may be able to target local media, business organisations etc that your customers belong to. Consider writing for different publications in exchange for links to your site.Don’t forget the power of social media like Twitter and Facebook. Promote your product, ask others to help with the promotion as well. Consider finding other people in similar or complimentary fields and offer to help each other. They can promote your product to their list in exchange for you promoting their product to your customers.Finally, in internet business marketing remember to track your results, and to always be on the lookout for new opportunities.

Pitfalls of Using Social Networking in Internet Marketing

Social networking is a very important aspect of your Internet business and marketing mix and one that cannot be avoided any longer. However, as fun as it is, and as good as it can be, there are some pitfalls that can not only destroy your social networking but also your reputation and your business.

1. Automation — While some automation is necessary you must realize that if you do not answer questions, respond to people, and do not seem human on your social media platform people will notice.

2. Direct messages– Sending direct messages to strangers to tell them about your product or service without their permission should not be done. If they did not ask, don’t send a direct message to them. This is no different than emailing people who have not opted into your list. Just because they follow you or friend you does not mean they want unsolicited direct messages.

3. Spamming — People feel used if every last Tweet or share is something you are selling or making money off. Don’t do it, be less transparent than that.

4. Not reading — Read what people say to you, and respond if is appropriate. Even if you can only read once a day and respond directly then, do so. You could miss a very valuable relationship by not reading what your followers or friends are saying.

5. Going nuts — Don’t send out messages, especially the same message, 56 times a day. Also, I’m not real sure if your entire list of followers and friends needs to know that you just walked from your living room to your kitchen to get coffee. (or worse, went to the bathroom)

6. Addiction — Avoid being obsessive and getting addicted to reading every last tweet or status update all day long because you will fall behind in your work. Set aside specific times to deal with social networking and get back to work the rest of the time.

7. Being negative — Unless you run a review site and are telling people about a review that happened to be negative, try not to be negative on social networking sites. No one likes a downer when they’re trying to socialize and network.

8. Not target marketing — Even within social networking there is much room for targeting your market. Try to separate your business identity with your personal identity as soon as possible so that you do not offend people when you finally realize that you must protect your business followers from your crazy uncle Ned.

9. Not doing it yourself — It is perfectly fine to outsource some aspects of your social media, but the truth is, no one can be “you” as well as you can do you. Save the personal comments to do yourself, let your virtual assistant do some of the other tasks.

10. Making useless comments– Going around making useless comments on message boards, on blogs, on Facebook, Twitter and other avenues will not endear you to your people. So just don’t do it. If you do not have a truly useful thing to say about something, say nothing at all.

What You Should Know About Buying a Realtor’s List For Marketing

They have tried it in the past and it has not generated the results they expected.

They believe that purchasing a Realtors list for marketing is too costly.

If they had the time to research it further most would find both of the reasons listed above could be misinterpreted information.

For those who did not get the results from the list that the were expecting, the reason likely had more to do with the marketing than it did with the list. The key to successful marketing is consistency of message and frequency of message. It can take 20 or more contacts with prospective customers before they make a decision to buy. For Realtors, it can take even longer if your service competes directly with one with which your target already has an established relationship.

Check your marketing message to be sure that it’s addressing the pain, issues, and concerns of the people on your Realtors list. Realtors will buy from you if the benefits that you provide will solve their problems. The key is for you to keep your message in front of them so when their pain motivates them, your message will be there.

If you have not considered buying a Realtors list because of the cost, you may find that you can recover the cost of the list by attracting just a few new Realtors as customers. How much are you willing to spend to attract a new customer? That depends on the lifetime value of a customer. Would you spend a few hundred dollars to attract a customer who, over their lifetime will generate thousands in revenue? Of course you would. That’s why knowing the lifetime value of a customer is so important.

A friend recently bought a home and received a beautiful landscape painting of a nearby park as a thank you gift from their Realtor. The artist was a local area resident that had found a unique way to market their artwork to new area residents as well as find a new and loyal repetitive customer base of Realtors.

This savvy artist decided that showing in local art fairs wasn’t generating enough revenue and decided to try a direct marketing campaign with the help of a Realtor. If you are a local area business you may be in a similar situation as this artist. You know who your existing customer base is but how do you find new customers as they enter the community?

You could spend hours each week researching new home purchases, blanket or ‘canvas’ market to the community, or just throw the whole marketing budget into printed advertisements of one kind or another.

As our artist friend found, purchasing a Realtors list from a marketing list provider was a much better use of her limited advertising budget. Her marketing message was directed to the exact people she had identified as both potential repeat customers; Realtors, and potential new customers; new home owners. By taking the time to develop and execute a marketing strategy, identifying an exact target market of Realtors, then narrowing this list to a specific area her cost to purchase a Realtors list was not only less expensive then the entrance fee for one art show, but provided a great value also