Stock Market Trends – Spotting Trends and Patterns

Spotting Trends and Patterns

Many new investors are easily overwhelmed by the sheer volume of stocks that are traded on the market each day. It can seem impossible to be able to keep track of what’s going on with the whole market, especially when you realize that there are major markets in just about every developed country in the world. Because of the size of the market, many investors decide that they will only pay attention to their stocks, and will ignore movements that are going on elsewhere, but this can be a dangerous way to approach the market. It’s important to pay attention to stock market trends in the market as a whole, because they can give you important clues about what is likely to happen to the price of your own stock.

In order to get a good idea of the general direction in which the market is headed, all you have to do is take a minute to evaluate two characteristics, price and volume. By looking at whether or not the prices of a certain industry or stock are increasing or decreasing, and how many investors are participating in the trading of that stock, you will get a good idea of whether there are more buyers or sellers in the market, which in turn will tell you whether the stock market trends are bullish (increasing) or bearish (decreasing). Basically volume is responsible for indicating movement in the market, and price is responsible for indicating the direction of the movement.

One of the most important reasons to pay attention to stock market trends is because they can let you know when a change is coming in the market. Knowing whether the price of your stock is likely to increase or decrease in the near future is essential for making smart decisions about whether to buy more or sell what you have.

It’s important to remember to trade with the direction of the stock market trends instead of against them. This does not make you a follower; it simply makes the most sense for investors that want to make money in the market instead of losing it. Watch out for sharp increases in price without a significant increase in volume to support it, as these are usually suspicious changes that will usher in a reversal in value. Also, be on the lookout for a decrease in prices with a high volume level, because this usually means the market will soon start trending down.

Internet Business Marketing – How to Promote Your Web Site

So you’ve set up an online business…but what now?How will you let the world know about your business and the products you sell?Firstly, do you have clear goals? What is the purpose of your internet business? Do you want to blog for fun, will you sell other people’s products, or will you create your own products to sell?Assuming you have a product to sell, here are some ideas about internet business marketing.Firstly, be very clear about what it is that you’re selling. Are you selling a physical product, or are you selling information or expertise? You may have knowledge about a certain area – write an e-book about it and sell it online.Importantly, once you know what you’re selling, clarify the value the product provides to the consumer. Who is it aimed at, what are their problems or concerns, and how does your product solve their problems?Once you know all this, it’s time to get your web page ready. Take a look at your site and determine what your goals are when a new visitor arrives. Ideally, you want them to take some kind of action i.e. buy your product, register for your email list etc. Be blunt about this and make it obvious to a new visitor what you want them to do. If you’re selling a product, make it very clear about how to purchase it.Set up a sales page that addresses your prospect’s concerns and fears, and clearly shows how your product will meet their needs.So how do you get the word out with smart internet business marketing?Find popular blogs and forums in your niche. Leave comments that add value on those blogs. Some will be no-follow – that doesn’t matter. The purpose is to get those blog viewers to read your comment and click on your link.Offer to write guest articles on related sites in exchange for links to your site.Give away your product to the key thought leaders in your niche. Ask them to review it and provide you with testimonials. Let them become affiliates – most will have email lists that they can market to.I’ve seen some people suggest that you target one or two key players and offer them 100% commission on any sales they introduce. Whilst you lose the initial money, you could gain a lot of new customers, all who will provide you with their email addresses so you can market directly to them in the future. In addition, some of them may become affiliates themselves and give you new sales at a more reasonable revenue split.Consider pay per click (PPC) advertising through Google. Make sure you’ve done your keyword research beforehand and target specific search terms. Depending on your product you could even target geographical regions. Track your results and make sure you’re obtaining a decent return on your investment. Experiment with different ads and even different landing pages.Add a bonus to your product to make it appear more special. Also consider adding some scarcity to the product offer. You could limit the total number of products sold (easy to do with paintings etc) or you could introduce some earlybird pricing i.e. a lower price for the first week or for the first 200 copies of an e-book.Consider offline marketing as well. You may be able to target local media, business organisations etc that your customers belong to. Consider writing for different publications in exchange for links to your site.Don’t forget the power of social media like Twitter and Facebook. Promote your product, ask others to help with the promotion as well. Consider finding other people in similar or complimentary fields and offer to help each other. They can promote your product to their list in exchange for you promoting their product to your customers.Finally, in internet business marketing remember to track your results, and to always be on the lookout for new opportunities.

How To Cut Your Business Expense by Using Direct Mail Successfully

Now that Pay Per Click marketing is becoming so expensive for most business owners, it is apparent that if we want to generate more qualified customers/leads, we need to find other alternative tools to help market our business.

P.P.C or Ad Words is Google’s platform for advertising on the internet. P.P.C is great and can be complicated for the masses. Most people have discounted the appeal of direct mail. Direct mail has been around for a long time and still is the most cost efficient way to advertise.

When direct mail is used properly, it can save you time and money and it is easy to track its results on your business. In addition, most gurus are using more direct mail than P.P.C advertisement because it cost less and you can target a larger portion of your market just as efficiently as P.P.C.

Just last week, I got a post card from Google offering me a discount coupon to advertise on P.P.C. I suspect many of you reading this article also have received a similar post card from Google.

Furthermore, if you compare a 45-cent stamp for a targeted customer verses $5.00 or more average acquisition cost per person on Google, it is very apparent that we, as business owners, need to implement more direct mail advertising.

Simple put, depending on your level of expertise on P.P.C, the average cost to acquire a qualified lead is about $5.00. In addition, some media platforms where there is higher quality of leads will cast you twice as much. For example, the fox distribution channels or entrepreneur magazine. If you tried to advertise on anyone of them, the cost would be considerable higher.

The examples above are sites where you would find entrepreneurs that “hang out” there. As a business owner of any industry if you wanted target highly qualified leads you want to advertise on media platforms where your market resides.

Direct mail is still the most cost efficient and easiest to use. In the article, I will give you some simple solutions to get your message across using direct mail.

To stay in business we need to offer our services/products to the customer who has express and interest in our product/service. There are over 300 million people in the United States but not all 300 million are interested in your product/service.

The question remains where are these customers. The first solution is to stop thinking like a business owner and start thinking like a marketer who owns a business. A marketer looks for ways to increase his/her sales in their business. Therefore, when searching for those highly qualified customers you need to know where they are and market to them.

One solution to finding these qualified leads is to use a direct mail or e-mail list broker. A list broker is an easy way to get a list of names, address and e-mails of customers in your industry.

As a marketer who owns a business, your job is to contact the list broker and give them your ideal customer (avatar) and the list broker can give a very specific list of name, addresses and e-mails of individuals who match your criteria.

For example, you are selling vacation homes in California on the coast of Santa Barbara. Santa Barbara is a very expensive place to live especially near the ocean. As a marketer that happens to own a business, you would ask the list brokers of a list of names, addresses from the top 25 metro areas whose income is at least $300.000 and who has inquired about vacation homes in California in the last 6 months.

The example I have just given you is considered a much-targeted list. A real-estate broker in California, who has acquired this list, could perform infinitely better than his/her peers in the same market.

The typical price for a list of 5,000 names and address is estimate to be $500.00. If you do the math that about a.10 cent, acquisition cost of highly targeted leads.

Moreover, if you write a compelling AD and put it in the mail with a 45-cent stamp the cost is much cheaper compared to what it would have cost you online. Moreover, a marketer who owns a business could also put a solo AD in a trade journal of that particular industry to generate leads by simply putting a link directing the customer to your website.

The take away is this direct mail is not going away in-spite of what you may think. Direct mail is easy to test one campaign against another it is cheaper to acquire leads. You can be as creative as you want in your mailing piece. Most of the credit card and insurance companies have increased their direct mailing budgets.

Finally, the longer a piece of well crafted advertisement stays around the longer your name stays out in print and the higher the probability it will be shared with someone else.

Sincerely,
Tim Mason