Internet Business Marketing – How to Promote Your Web Site

So you’ve set up an online business…but what now?How will you let the world know about your business and the products you sell?Firstly, do you have clear goals? What is the purpose of your internet business? Do you want to blog for fun, will you sell other people’s products, or will you create your own products to sell?Assuming you have a product to sell, here are some ideas about internet business marketing.Firstly, be very clear about what it is that you’re selling. Are you selling a physical product, or are you selling information or expertise? You may have knowledge about a certain area – write an e-book about it and sell it online.Importantly, once you know what you’re selling, clarify the value the product provides to the consumer. Who is it aimed at, what are their problems or concerns, and how does your product solve their problems?Once you know all this, it’s time to get your web page ready. Take a look at your site and determine what your goals are when a new visitor arrives. Ideally, you want them to take some kind of action i.e. buy your product, register for your email list etc. Be blunt about this and make it obvious to a new visitor what you want them to do. If you’re selling a product, make it very clear about how to purchase it.Set up a sales page that addresses your prospect’s concerns and fears, and clearly shows how your product will meet their needs.So how do you get the word out with smart internet business marketing?Find popular blogs and forums in your niche. Leave comments that add value on those blogs. Some will be no-follow – that doesn’t matter. The purpose is to get those blog viewers to read your comment and click on your link.Offer to write guest articles on related sites in exchange for links to your site.Give away your product to the key thought leaders in your niche. Ask them to review it and provide you with testimonials. Let them become affiliates – most will have email lists that they can market to.I’ve seen some people suggest that you target one or two key players and offer them 100% commission on any sales they introduce. Whilst you lose the initial money, you could gain a lot of new customers, all who will provide you with their email addresses so you can market directly to them in the future. In addition, some of them may become affiliates themselves and give you new sales at a more reasonable revenue split.Consider pay per click (PPC) advertising through Google. Make sure you’ve done your keyword research beforehand and target specific search terms. Depending on your product you could even target geographical regions. Track your results and make sure you’re obtaining a decent return on your investment. Experiment with different ads and even different landing pages.Add a bonus to your product to make it appear more special. Also consider adding some scarcity to the product offer. You could limit the total number of products sold (easy to do with paintings etc) or you could introduce some earlybird pricing i.e. a lower price for the first week or for the first 200 copies of an e-book.Consider offline marketing as well. You may be able to target local media, business organisations etc that your customers belong to. Consider writing for different publications in exchange for links to your site.Don’t forget the power of social media like Twitter and Facebook. Promote your product, ask others to help with the promotion as well. Consider finding other people in similar or complimentary fields and offer to help each other. They can promote your product to their list in exchange for you promoting their product to your customers.Finally, in internet business marketing remember to track your results, and to always be on the lookout for new opportunities.

The Top 3 Article Marketing Secrets You Must Know

The Power of Article Marketing

The main objective for writing articles as part of internet marketing is to provide information and establish expertise. The second reason would be to direct your readers to your website by providing a link at the end of each article. If they see something of benefit from your article, then they will feel compelled to click on the link you have provided with the promise of gaining something of higher value.

Simply put, article marketing is like providing a sample or a short glimpse into what your website can offer its readers. If you can execute it well enough, then you could increase your sales within the shortest time possible. Below are three basic secrets you can incorporate into your article marketing campaign.

Secret #1

You need to take advantage of article marketing since you simply have to worry about writing a content that is related to the actual content of your website. It cuts down the SEO work since that part of the job is done by the owner of the online article directory to which you have submitted your articles to. Although it earns the owner of the article directory money, it could also let your article obtain free SEO and traffic then direct them into your website.

It is therefore important to start with the basics in article marketing to achieve the best results. Make sure you comply with the minimum length and certain quality standards in order to be listed by the leading search engines. Keep your articles at about 500-word length and provide no more than two links on your author resource box such that search engine spiders will not be alerted of a spam.

Secret #2

Another one of the top article marketing secrets is quite basic and simple to follow. If you can, try to save and submit your article in a text file. Other word formats such as Microsoft Word contain their own formatting code that might be indexed by the search engine spiders and could potentially affect your performance on the web page directory.

Secret #3

As mentioned above, some article directory sites offer you the ability to leave links to your site on the resource box. Make sure to include no more than 3 links since this appears to be the maximum for most sites. If possible, make sure that each link is unique. Leaving multiple links on the same site could potentially backfire on your SEO campaign.

Although most website owners focus entirely on the subjective aspect of their article marketing campaign, you need to keep in mind of the top three basic article marketing secrets to ensure that none of your efforts fail. You therefore have to strike a balance between the two – make sure the your articles are of high quality and value to your readers, but at the same time it must be properly indexed by the search engines to improve traffic and increase online visibility.

Internet Marketing Ezine and Email Marketing – Discover the Benefits Today

Email marketing and internet marketing ezine distribution have never been so important as they are now in the ultra competitive web internet marketing world. Since the advent of advanced information technology the internet has been an invaluable tool for working online from home. This brings with it great freedom and financial rewards if handled correctly.

For those who say that ‘the money is in the list’ they are not far wrong and for many internet marketers working from home in particular usually as sole traders, up to 90% of their income can come from email subscribers and through the internet marketing ezine newsletters they send out to their list often weekly or fortnightly.

In this article I’ll be discussing the many benefits of this process below.

The Benefits Of Opt In Email Marketing

Some of the many benefits to be gained from opt-in email marketing which make it an internet marketers dream once it’s up and running include establishing;

a direct market of highly targeted and interested customers to email directly
a long term customer base which gives the internet business longevity and stickability in the ever changing world of cyberspace
a relationship of loyalty with the customer base is set up by treating them well and sending out only valuable and interesting content
a free traffic source without the need for expensive advertising or time consuming traffic generation tactics.
All this is in the ideal marketing world but I’m sure you can relate to the common scenario in web internet marketing these days. These consists of giving your email address to a marketer only to be bombarded with junk emails selling products or asking for your email address for various other opt in pages. Soon your inbox is overflowing with pages of junk email messages, and that is just from one marketer! No content or real value has been provided and in the fierce world of internet competition the only way to go with this is to the unsubscribe link.

The Benefits of Internet Marketing Ezine Newsletter Distribution

Once a customer has downloaded the free eBook or their new bought product or service the email list owner faces the task of sending regular good quality and valuable content to their list. This can feel like a mammoth task and a time consuming one at that especially for the internet marketing sole trader.

Therefore a very useful and powerful way of giving value to customers through emails has been developed and that is through sending an internet marketing ezine newsletter to customers.

Some newsletters are very poor, granted, but a good internet marketing ezine newsletter is worth its weight in marketing gold, some reasons for this include;

Newsletters remove a major marketing headache regarding email content. If you have (or can acquire) 52 high quality internet marketing newsletters you have a years worth of weekly content
Through the newsletter you get to stay in contact with your list and update them about new products and information relating to your niche or site.
Through weekly contact a relationship is slowly being built up and the subscriber feels they can trust you not to fill their inbox with junk! Trust is a priceless commodity and has to be earned and not abused with junk offers
You stand out from the crowd because you are giving to your customers regularly rather than just receiving
You are creating branding for your site and your products with each new email contact
After sending a few newsletters you can ‘pop’ in some offers here and there to test the water
Virtual communities are hungry for new content and information, a good, high quality newsletter hits the mark in a more personal, exclusive way through email rather than posting all the content on your site.
Opt in email lists are one of the most valuable of assets of any on line business and they should be treated as such. As an email list increases, so too sales and profits increase, they are directly related in the majority of on line business models.

In fact starting and building an email list with an ezine content source will save you hours in time and effort making sales.

Personally, I didn’t know the many benefits from email list marketing and ezine newsletter content when I began. I needed to watch these free videos to consolidate my knowledge and skills on this subject. This training video course is 26 modules long and shows you step by step how to build a list from scratch.