Internet Marketing Ezine and Email Marketing – Discover the Benefits Today

Email marketing and internet marketing ezine distribution have never been so important as they are now in the ultra competitive web internet marketing world. Since the advent of advanced information technology the internet has been an invaluable tool for working online from home. This brings with it great freedom and financial rewards if handled correctly.

For those who say that ‘the money is in the list’ they are not far wrong and for many internet marketers working from home in particular usually as sole traders, up to 90% of their income can come from email subscribers and through the internet marketing ezine newsletters they send out to their list often weekly or fortnightly.

In this article I’ll be discussing the many benefits of this process below.

The Benefits Of Opt In Email Marketing

Some of the many benefits to be gained from opt-in email marketing which make it an internet marketers dream once it’s up and running include establishing;

a direct market of highly targeted and interested customers to email directly
a long term customer base which gives the internet business longevity and stickability in the ever changing world of cyberspace
a relationship of loyalty with the customer base is set up by treating them well and sending out only valuable and interesting content
a free traffic source without the need for expensive advertising or time consuming traffic generation tactics.
All this is in the ideal marketing world but I’m sure you can relate to the common scenario in web internet marketing these days. These consists of giving your email address to a marketer only to be bombarded with junk emails selling products or asking for your email address for various other opt in pages. Soon your inbox is overflowing with pages of junk email messages, and that is just from one marketer! No content or real value has been provided and in the fierce world of internet competition the only way to go with this is to the unsubscribe link.

The Benefits of Internet Marketing Ezine Newsletter Distribution

Once a customer has downloaded the free eBook or their new bought product or service the email list owner faces the task of sending regular good quality and valuable content to their list. This can feel like a mammoth task and a time consuming one at that especially for the internet marketing sole trader.

Therefore a very useful and powerful way of giving value to customers through emails has been developed and that is through sending an internet marketing ezine newsletter to customers.

Some newsletters are very poor, granted, but a good internet marketing ezine newsletter is worth its weight in marketing gold, some reasons for this include;

Newsletters remove a major marketing headache regarding email content. If you have (or can acquire) 52 high quality internet marketing newsletters you have a years worth of weekly content
Through the newsletter you get to stay in contact with your list and update them about new products and information relating to your niche or site.
Through weekly contact a relationship is slowly being built up and the subscriber feels they can trust you not to fill their inbox with junk! Trust is a priceless commodity and has to be earned and not abused with junk offers
You stand out from the crowd because you are giving to your customers regularly rather than just receiving
You are creating branding for your site and your products with each new email contact
After sending a few newsletters you can ‘pop’ in some offers here and there to test the water
Virtual communities are hungry for new content and information, a good, high quality newsletter hits the mark in a more personal, exclusive way through email rather than posting all the content on your site.
Opt in email lists are one of the most valuable of assets of any on line business and they should be treated as such. As an email list increases, so too sales and profits increase, they are directly related in the majority of on line business models.

In fact starting and building an email list with an ezine content source will save you hours in time and effort making sales.

Personally, I didn’t know the many benefits from email list marketing and ezine newsletter content when I began. I needed to watch these free videos to consolidate my knowledge and skills on this subject. This training video course is 26 modules long and shows you step by step how to build a list from scratch.

Network Marketing – The Great Equalizer

If you can fog a mirror, you’ve likely been approached by a well-meaning friend or relative who wanted you to get into their network marketing business. Touting residual income and commission checks too good to be true, their frenzied zeal probably had you faking an injury to make your escape and ducking for cover the next time you saw them.

The truth is, the vast majority (some say it’s as high as 97%) of network marketers bail before their business becomes viable. In addition to a slow ramp up phase, there’s that sleazy reputation to deal with: pyramid and Ponzi schemes, distant cousins who invite you to dinner only to try to sell you on their cleaning products business. “He reminds me of an Amway salesman” is hardly ever meant as a compliment.

Network Marketing Now

That was then, this is now. Network marketing, aka direct selling or multi-level marketing, is coming out of the shadows and is being widely accepted as a viable, profitable business model.

Why? For a number of reasons. In this economy, it makes sense to run a business you can’t get fired from. Residual income is a very good thing. And just as important, network marketing is the great equalizer.

The Great Equalizer

Where else can you become a “franchise” owner for a few hundred dollars with the potential to be pulling in serious residual income within 3-5 years? Where else does neither education nor social status nor ethnicity nor gender make a difference in your prospects, your possibility, your potential income?

Perhaps that’s why Donald Trump and Robert Kyosaki endorsed network marketing in their book, Why We Want You to Be Rich, stating that it gives the average person the opportunity to “play with the big guys.”

The (Slow) Road to Riches

In his book, Beach Money, author Jordan Adler shares his network marketing story: 11 failed MLM businesses before he struck gold with #12. “Gold” is relative if you look at his commissions for the first six months: under $100 per month. Most people give up by this point. They either have other jobs and are trying to do network marketing on the side, and its dismal returns and other interests get in the way, or they’re trying to support themselves on their network marketing and lose patience.

Months 7-12 he averaged $800 per month. Still not enough to pay the bills, and the few people who were still hanging in would probably have taken this as the sign of things to come and jumped ship. An entire year in the business and making just $800/month? In his second year he averaged $2,113. Two years in a business and making just over $25,000 a year. Again, most people would be disappointed by those results, even if this was in the early 1990s.

Fast forward a year. His monthly income? $34,000. Yes, monthly. What happened? A little thing called momentum. Once the snowball starts rolling, it picks up speed and girth. After his third year in business, at a point when 97% (or more) of the world would have bailed, Adler was racking up phenomenal increases each month, from 5 percent to 60 percent jumps. So in under four years, he was making a residual income salary enviable by most. Yes, he was still working to build the business, but he didn’t have to work too hard, he reports. Those he brought in were taking care of business for him. It was now his job to support them, nurture them along, and set them free to make him even more money.

Fast forward again to today: $100,000 or more per month is not unusual for Adler, and when he “only” makes $50,000 per month he checks to see what went wrong. Is this an isolated case? No. As Trump and Kyosaki remind us in Why We Want You to Be Rich, network marketing has produced more millionaires than any other industry. Although it’s rare, the founders of Amway, Rich Devos and Jay Van Andel, for instance, have a combined net worth of $6 billion. It’s good to be king.

Yes, there is opportunity, and yes it helps if you start when the company is young. The further up you are on the “upline,” the better your chance to make your fortune before the market becomes saturated.

Pyramid Is Not a Four-Letter Word

But isn’t MLM a pyramid scheme? Scheme no, pyramid yes. The more people you have below you in the business, the more money you make, generally speaking. It does make a difference whether and how they work the business. But isn’t a corporation built the same way? The head of the corporation makes the most money, and each level below makes diminishing returns. Network marketing puts you at the head of your own business: you can create an empire of your own, even if you have a few levels above you.

Not All Network Marketing Opportunities are Created Equal

But before you jump into the next network marketing opportunity to come your way (and they will), here are some tips to keep in mind when evaluating the company.

1) It should be a low start-up cost, and low maintenance costs

2) It should be a fairly young company, but not too young. It must have some legs to stand on, and have an oversight committee. If not a young company, a long-standing one that doesn’t have a saturated market is fine too.

3) It should provide a product or service you both understand and believe in, otherwise how will you sell it?

4) It must have integrity. This starts from the top down. Find out who the owners are and where they were before they launched the company.

5) It must have little or no competition. .It should be a unique product or service.

6) You shouldn’t have to buy and stock inventory (my pet peeve; some people don’t mind this.)

I have two friends in network marketing businesses. Both are doing well, in the $1000+/month range. I also know, through an acquaintance, a woman who sells a nutritional supplement and makes a confirmed $10,000 per month.

I buy these products, I love these products, I believe in them, and yet I wouldn’t want to represent them. This brings me to the next requirement:

7) You should be passionate about the product you’re representing

You’ll most likely spending months, even years, making very little money in network marketing, so you can’t be in it just for the potential income. You need to believe in the product with such conviction that you would represent it even if (read: when) you aren’t getting paid to do so.

Pitfalls of Using Social Networking in Internet Marketing

Social networking is a very important aspect of your Internet business and marketing mix and one that cannot be avoided any longer. However, as fun as it is, and as good as it can be, there are some pitfalls that can not only destroy your social networking but also your reputation and your business.

1. Automation — While some automation is necessary you must realize that if you do not answer questions, respond to people, and do not seem human on your social media platform people will notice.

2. Direct messages– Sending direct messages to strangers to tell them about your product or service without their permission should not be done. If they did not ask, don’t send a direct message to them. This is no different than emailing people who have not opted into your list. Just because they follow you or friend you does not mean they want unsolicited direct messages.

3. Spamming — People feel used if every last Tweet or share is something you are selling or making money off. Don’t do it, be less transparent than that.

4. Not reading — Read what people say to you, and respond if is appropriate. Even if you can only read once a day and respond directly then, do so. You could miss a very valuable relationship by not reading what your followers or friends are saying.

5. Going nuts — Don’t send out messages, especially the same message, 56 times a day. Also, I’m not real sure if your entire list of followers and friends needs to know that you just walked from your living room to your kitchen to get coffee. (or worse, went to the bathroom)

6. Addiction — Avoid being obsessive and getting addicted to reading every last tweet or status update all day long because you will fall behind in your work. Set aside specific times to deal with social networking and get back to work the rest of the time.

7. Being negative — Unless you run a review site and are telling people about a review that happened to be negative, try not to be negative on social networking sites. No one likes a downer when they’re trying to socialize and network.

8. Not target marketing — Even within social networking there is much room for targeting your market. Try to separate your business identity with your personal identity as soon as possible so that you do not offend people when you finally realize that you must protect your business followers from your crazy uncle Ned.

9. Not doing it yourself — It is perfectly fine to outsource some aspects of your social media, but the truth is, no one can be “you” as well as you can do you. Save the personal comments to do yourself, let your virtual assistant do some of the other tasks.

10. Making useless comments– Going around making useless comments on message boards, on blogs, on Facebook, Twitter and other avenues will not endear you to your people. So just don’t do it. If you do not have a truly useful thing to say about something, say nothing at all.