The Top 3 Article Marketing Secrets You Must Know

The Power of Article Marketing

The main objective for writing articles as part of internet marketing is to provide information and establish expertise. The second reason would be to direct your readers to your website by providing a link at the end of each article. If they see something of benefit from your article, then they will feel compelled to click on the link you have provided with the promise of gaining something of higher value.

Simply put, article marketing is like providing a sample or a short glimpse into what your website can offer its readers. If you can execute it well enough, then you could increase your sales within the shortest time possible. Below are three basic secrets you can incorporate into your article marketing campaign.

Secret #1

You need to take advantage of article marketing since you simply have to worry about writing a content that is related to the actual content of your website. It cuts down the SEO work since that part of the job is done by the owner of the online article directory to which you have submitted your articles to. Although it earns the owner of the article directory money, it could also let your article obtain free SEO and traffic then direct them into your website.

It is therefore important to start with the basics in article marketing to achieve the best results. Make sure you comply with the minimum length and certain quality standards in order to be listed by the leading search engines. Keep your articles at about 500-word length and provide no more than two links on your author resource box such that search engine spiders will not be alerted of a spam.

Secret #2

Another one of the top article marketing secrets is quite basic and simple to follow. If you can, try to save and submit your article in a text file. Other word formats such as Microsoft Word contain their own formatting code that might be indexed by the search engine spiders and could potentially affect your performance on the web page directory.

Secret #3

As mentioned above, some article directory sites offer you the ability to leave links to your site on the resource box. Make sure to include no more than 3 links since this appears to be the maximum for most sites. If possible, make sure that each link is unique. Leaving multiple links on the same site could potentially backfire on your SEO campaign.

Although most website owners focus entirely on the subjective aspect of their article marketing campaign, you need to keep in mind of the top three basic article marketing secrets to ensure that none of your efforts fail. You therefore have to strike a balance between the two – make sure the your articles are of high quality and value to your readers, but at the same time it must be properly indexed by the search engines to improve traffic and increase online visibility.

Mail Marketing For Criminal Defense Law Firms and Attorneys

Mail marketing can be an extremely effective advertising platform for any new or established criminal defense attorney. Thousands of people are arrested every day in the State of Florida. Many of those arrested will seek private legal counsel. Direct marketing to individuals recently arrested can not only help those arrested to find legal representation, it will also help criminal defense attorneys to increase their client base.

Direct marketing can help any criminal defense attorney increase their monthly revenue by thousands of dollars. Believing in the mail advertising platform will be easy once you try and successfully land a new client as a result. Direct mail advertising can become a criminal defense attorneys ultimate source for new clients.

Many attorneys feel that mail marketing is expensive and is not worth the overhead associated with it. They cannot be further from the truth. Unfortunately many criminal defense attorneys do not understand the potential that mail marketing has, and more importantly that a tiny investment can return massive profits.

Understanding the business logic of direct mail is extremely important. For instance, a TV advertisement can cost many thousands of dollars for just a short period of air time. Direct mail advertising, on the other hand, can cost a few hundred dollars a month, and can be used indefinitely. With TV advertising you are paying for the production of the commercial, the time slot of the commercial and the advertising company assisting you through the process.

With mail advertising you are able to do everything yourself within your practice. Create your own letter, print your own envelopes and mail them yourself. You can create custom flyers at an extremely affordable price and simply print labels to attach onto the flyers.

Even better is the fact that your money is going directly to individuals recently arrested, and not broadcast over the air to individuals that may never need or use your service. Direct mail is extremely cost effective and offers an extremely high return on investment.

To read more about effective mail marketing please visit http://www.legalgrab.com

Network Marketing – The Great Equalizer

If you can fog a mirror, you’ve likely been approached by a well-meaning friend or relative who wanted you to get into their network marketing business. Touting residual income and commission checks too good to be true, their frenzied zeal probably had you faking an injury to make your escape and ducking for cover the next time you saw them.

The truth is, the vast majority (some say it’s as high as 97%) of network marketers bail before their business becomes viable. In addition to a slow ramp up phase, there’s that sleazy reputation to deal with: pyramid and Ponzi schemes, distant cousins who invite you to dinner only to try to sell you on their cleaning products business. “He reminds me of an Amway salesman” is hardly ever meant as a compliment.

Network Marketing Now

That was then, this is now. Network marketing, aka direct selling or multi-level marketing, is coming out of the shadows and is being widely accepted as a viable, profitable business model.

Why? For a number of reasons. In this economy, it makes sense to run a business you can’t get fired from. Residual income is a very good thing. And just as important, network marketing is the great equalizer.

The Great Equalizer

Where else can you become a “franchise” owner for a few hundred dollars with the potential to be pulling in serious residual income within 3-5 years? Where else does neither education nor social status nor ethnicity nor gender make a difference in your prospects, your possibility, your potential income?

Perhaps that’s why Donald Trump and Robert Kyosaki endorsed network marketing in their book, Why We Want You to Be Rich, stating that it gives the average person the opportunity to “play with the big guys.”

The (Slow) Road to Riches

In his book, Beach Money, author Jordan Adler shares his network marketing story: 11 failed MLM businesses before he struck gold with #12. “Gold” is relative if you look at his commissions for the first six months: under $100 per month. Most people give up by this point. They either have other jobs and are trying to do network marketing on the side, and its dismal returns and other interests get in the way, or they’re trying to support themselves on their network marketing and lose patience.

Months 7-12 he averaged $800 per month. Still not enough to pay the bills, and the few people who were still hanging in would probably have taken this as the sign of things to come and jumped ship. An entire year in the business and making just $800/month? In his second year he averaged $2,113. Two years in a business and making just over $25,000 a year. Again, most people would be disappointed by those results, even if this was in the early 1990s.

Fast forward a year. His monthly income? $34,000. Yes, monthly. What happened? A little thing called momentum. Once the snowball starts rolling, it picks up speed and girth. After his third year in business, at a point when 97% (or more) of the world would have bailed, Adler was racking up phenomenal increases each month, from 5 percent to 60 percent jumps. So in under four years, he was making a residual income salary enviable by most. Yes, he was still working to build the business, but he didn’t have to work too hard, he reports. Those he brought in were taking care of business for him. It was now his job to support them, nurture them along, and set them free to make him even more money.

Fast forward again to today: $100,000 or more per month is not unusual for Adler, and when he “only” makes $50,000 per month he checks to see what went wrong. Is this an isolated case? No. As Trump and Kyosaki remind us in Why We Want You to Be Rich, network marketing has produced more millionaires than any other industry. Although it’s rare, the founders of Amway, Rich Devos and Jay Van Andel, for instance, have a combined net worth of $6 billion. It’s good to be king.

Yes, there is opportunity, and yes it helps if you start when the company is young. The further up you are on the “upline,” the better your chance to make your fortune before the market becomes saturated.

Pyramid Is Not a Four-Letter Word

But isn’t MLM a pyramid scheme? Scheme no, pyramid yes. The more people you have below you in the business, the more money you make, generally speaking. It does make a difference whether and how they work the business. But isn’t a corporation built the same way? The head of the corporation makes the most money, and each level below makes diminishing returns. Network marketing puts you at the head of your own business: you can create an empire of your own, even if you have a few levels above you.

Not All Network Marketing Opportunities are Created Equal

But before you jump into the next network marketing opportunity to come your way (and they will), here are some tips to keep in mind when evaluating the company.

1) It should be a low start-up cost, and low maintenance costs

2) It should be a fairly young company, but not too young. It must have some legs to stand on, and have an oversight committee. If not a young company, a long-standing one that doesn’t have a saturated market is fine too.

3) It should provide a product or service you both understand and believe in, otherwise how will you sell it?

4) It must have integrity. This starts from the top down. Find out who the owners are and where they were before they launched the company.

5) It must have little or no competition. .It should be a unique product or service.

6) You shouldn’t have to buy and stock inventory (my pet peeve; some people don’t mind this.)

I have two friends in network marketing businesses. Both are doing well, in the $1000+/month range. I also know, through an acquaintance, a woman who sells a nutritional supplement and makes a confirmed $10,000 per month.

I buy these products, I love these products, I believe in them, and yet I wouldn’t want to represent them. This brings me to the next requirement:

7) You should be passionate about the product you’re representing

You’ll most likely spending months, even years, making very little money in network marketing, so you can’t be in it just for the potential income. You need to believe in the product with such conviction that you would represent it even if (read: when) you aren’t getting paid to do so.