The Top 3 Article Marketing Secrets You Must Know

The Power of Article Marketing

The main objective for writing articles as part of internet marketing is to provide information and establish expertise. The second reason would be to direct your readers to your website by providing a link at the end of each article. If they see something of benefit from your article, then they will feel compelled to click on the link you have provided with the promise of gaining something of higher value.

Simply put, article marketing is like providing a sample or a short glimpse into what your website can offer its readers. If you can execute it well enough, then you could increase your sales within the shortest time possible. Below are three basic secrets you can incorporate into your article marketing campaign.

Secret #1

You need to take advantage of article marketing since you simply have to worry about writing a content that is related to the actual content of your website. It cuts down the SEO work since that part of the job is done by the owner of the online article directory to which you have submitted your articles to. Although it earns the owner of the article directory money, it could also let your article obtain free SEO and traffic then direct them into your website.

It is therefore important to start with the basics in article marketing to achieve the best results. Make sure you comply with the minimum length and certain quality standards in order to be listed by the leading search engines. Keep your articles at about 500-word length and provide no more than two links on your author resource box such that search engine spiders will not be alerted of a spam.

Secret #2

Another one of the top article marketing secrets is quite basic and simple to follow. If you can, try to save and submit your article in a text file. Other word formats such as Microsoft Word contain their own formatting code that might be indexed by the search engine spiders and could potentially affect your performance on the web page directory.

Secret #3

As mentioned above, some article directory sites offer you the ability to leave links to your site on the resource box. Make sure to include no more than 3 links since this appears to be the maximum for most sites. If possible, make sure that each link is unique. Leaving multiple links on the same site could potentially backfire on your SEO campaign.

Although most website owners focus entirely on the subjective aspect of their article marketing campaign, you need to keep in mind of the top three basic article marketing secrets to ensure that none of your efforts fail. You therefore have to strike a balance between the two – make sure the your articles are of high quality and value to your readers, but at the same time it must be properly indexed by the search engines to improve traffic and increase online visibility.