Three Ways to Grow Your Insurance Agency List to Boost Your Marketing Program

Whether your insurance agency list includes both email addresses and postal addresses, you can and should use both email and direct mail to market your products and services. Email marketing continues to be an effective means with which to market to all insurance agency professionals. The ability to quickly email customers and prospects is a great way to develop a marketing relationship with your customers and prospects. Postcards and personalized letters sent through the US Mail help to add credibility and memorability to your marketing program.

But if your list has grown stale, it may be time to breath new life into it. There are several methods that you can use to increase the reach of your insurance agency list.

If you have a website or blog, you should be sure to have somewhere on your site where visitors can opt-in to your email list. This is typically done by offering visitors a free e-book, a free report or subscription to a newsletter. Be sure to place your opt-in form “above the fold” on your website for maximum visibility. People who visit your site and fill out your opt-in form are great qualified leads because they sought out your business and voluntarily filled out your form.

Driving traffic to your site for the purpose of generating new leads can be a time-consuming, but important process. It is one that deserves your attention. But there are two more ways to boost your insurance agency marketing leads.

One way is to obtain an insurance agency list list is to visit your state government website. Often times, your state will offer lists of insurance agents either free or for a small fee. These lists may come in varying formats but most can easily be converted to a format that can be read by your email program or mailing list application. Some states offer the download directly from their sites while others will require you to complete a form and mail it along with a check to a processing center.

The next way to obtain an insurance agency list is to buy or rent them from an insurance agency marketing list provider. Buying an insurance agency list is likely the fastest way to grow your marketing list. While a purchased list may cost more upfront, the cost can typically be offset by time savings and by winning just a few new customers. There are additional benefits to buying an Insurance agency list:

1. You can use the list as many times and as often as you want.

2. Allows you to expand your marketing reach quickly.

3. The lists can be downloaded and come in easy-to-use formats.

4. You can test your marketing materials to different segments of your list until you find a combination that works.

5. The list comes in a format that you can begin using almost immediately.

6. Buying a list saves you time and money over searching for new contacts on your own. The marketing list provider does the collection and formatting for you.

7. Owning a list gives you control and flexibility on how to use the data.

Email marketing can help you reach your market more quickly and cost effectively, however, direct mail marketing continues to be one of the more effective marketing weapons-particularly when it is used in combination with email marketing.