Top Search Engine Placement – How to Achieve it in the Tough Market

Many of us will remember the early days on the internet. Those days before the search engines got wise, especially those in the UK and US, when all a webmaster had to do to achieve a top ten search engine placement, was to include some META tags of their choice.

There are now literally hundreds of issues webmasters need to consider in achieving a consistent top search engine placement.

The internet is bursting at the seams with sales pages from this guru and that guru telling us about their latest search engine ranking service or secret discovery. Everybody has their hotline to the friend who is a former Google employee who has now set up their own search engine promotion company.

If you are new to the internet and to building websites, rest assured, you will hear of the best and only way to achieve top search engine placement at least once per month!

The Search Engine Marketer Quest.

One issue though never ceases to get the attention of even the most seasoned of webmasters and search engine marketers. That is the issue of links and link building to and from a website. Many of even the top search engines including Google and Yahoo have a tool within their own webmaster areas that gives you feedback on the amount of links to your site.

This is important, but how do we get good links?

There is article writing, and posting videos on YouTube. You can email other webmasters asking for a link to their site in exchange for you putting a link to their site on yours. There are as many ideas about link building campaigns as you can sit and take the time to think of.

The Crucial Decision.

One of the more crucial decisions you are going to have to make when optimizing for top search engine placement is your link building campaigns.

Specifically, your inbound link campaign and which websites you wish to have links pointing to your website is a significant decision when considering effective SEO solutions.

For example, do you want sites linking to you that are in direct competition with you? In some instances this may be a good thing as you may be able to joint venture with the website owner you are in competition with, effectively eliminating that competition.

In the past in the offline business world, businesses in competition may have once never spoken to one another. Now however, partnership marketing amongst competitors is very common.

With your website and online business, your link campaigns to your online competitors may be one of your greatest assets of your top search engine placement strategy in the UK market.