What You Should Know About Buying a Realtor’s List For Marketing

They have tried it in the past and it has not generated the results they expected.

They believe that purchasing a Realtors list for marketing is too costly.

If they had the time to research it further most would find both of the reasons listed above could be misinterpreted information.

For those who did not get the results from the list that the were expecting, the reason likely had more to do with the marketing than it did with the list. The key to successful marketing is consistency of message and frequency of message. It can take 20 or more contacts with prospective customers before they make a decision to buy. For Realtors, it can take even longer if your service competes directly with one with which your target already has an established relationship.

Check your marketing message to be sure that it’s addressing the pain, issues, and concerns of the people on your Realtors list. Realtors will buy from you if the benefits that you provide will solve their problems. The key is for you to keep your message in front of them so when their pain motivates them, your message will be there.

If you have not considered buying a Realtors list because of the cost, you may find that you can recover the cost of the list by attracting just a few new Realtors as customers. How much are you willing to spend to attract a new customer? That depends on the lifetime value of a customer. Would you spend a few hundred dollars to attract a customer who, over their lifetime will generate thousands in revenue? Of course you would. That’s why knowing the lifetime value of a customer is so important.

A friend recently bought a home and received a beautiful landscape painting of a nearby park as a thank you gift from their Realtor. The artist was a local area resident that had found a unique way to market their artwork to new area residents as well as find a new and loyal repetitive customer base of Realtors.

This savvy artist decided that showing in local art fairs wasn’t generating enough revenue and decided to try a direct marketing campaign with the help of a Realtor. If you are a local area business you may be in a similar situation as this artist. You know who your existing customer base is but how do you find new customers as they enter the community?

You could spend hours each week researching new home purchases, blanket or ‘canvas’ market to the community, or just throw the whole marketing budget into printed advertisements of one kind or another.

As our artist friend found, purchasing a Realtors list from a marketing list provider was a much better use of her limited advertising budget. Her marketing message was directed to the exact people she had identified as both potential repeat customers; Realtors, and potential new customers; new home owners. By taking the time to develop and execute a marketing strategy, identifying an exact target market of Realtors, then narrowing this list to a specific area her cost to purchase a Realtors list was not only less expensive then the entrance fee for one art show, but provided a great value also